The Kicks You Wear: A Chat with Steph Curry on “Super Shoes” In the ever-evolving world of sports fashion, footwear plays a crucial role not only in performance but also in making a statement. Recently, three major players in the industry have made waves with their latest releases and comebacks. Warriors superstar, Stephen Curry, known […]
Can a Football Club Become a Luxury Brand?
Can a Football Club Become a Luxury Brand? Paris Saint-Germain (PSG), the French footballing giant, has been making waves beyond the football pitch. The recent opening of its flagship store in New York marks a significant step in the club’s ambition to transcend the realm of sports and establish itself as a luxury brand. This […]