Tag: #PerfumerH #Fragrance #LuxuryRetail #ChinaMarket #BusinessStrategy

What Comes After the Fragrance Boom

Navigating the Changing Tides: The Evolution of the Perfume Industry In recent years, the fragrance sector has experienced a remarkable boom, with a myriad of new scents hitting the market and captivating consumers worldwide. However, as with any trend, the fervor surrounding perfumes is showing signs of waning. This shift in consumer sentiment has prompted […]

Can a Cult Perfumer Go Global?

Can a Cult Perfumer Go Global? Brooklyn-based fragrance brand D.S. & Durga has long been synonymous with cult status in the perfume world. Their unique scents, handcrafted with meticulous attention to detail, have garnered a devoted following among fragrance connoisseurs. However, following its acquisition by Manzanita Capital last year, the brand now faces the challenge […]

A Perfume Brand Asks, ‘What China Downturn?’

In recent years, the narrative surrounding international brands in China has largely focused on caution and retreat. Many premium fashion and beauty names are feeling the consequences of a slowing luxury market, characterized by declining consumer confidence and a rising preference for domestic brands. Despite this backdrop, British niche fragrance maker Perfumer H is rolling […]

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