Lululemon Athletica recently announced an optimistic revision of its revenue and profit forecasts for the fiscal year 2024, reflecting a strong demand for athletic wear in the United States during the holiday season. This confidence in market resilience translates to an expected revenue range of $10.452 billion to $10.487 billion, which surpasses the company’s previous […]
Vuori Opens First International Flagship
The arrival of Vuori’s flagship store on London’s iconic Regent Street marks a significant milestone for the Californian activewear brand. Opened on Thursday, the store is the first international location for this popular label, renowned for its high-quality activewear that seamlessly blends performance and comfort. Designed by founder Joe Kudla, the store aims to introduce […]
Victoria’s Secret Relaunches Activewear Line VSX
American lingerie giant Victoria’s Secret is making a significant return to the activewear market with the relaunch of its VSX line. Announced recently with a high-profile campaign featuring models Gigi Hadid and Paloma Elsesser, this move marks a renewed focus for a brand that has historically dominated the intimates space but lost its footing in […]
The Debrief Podcast | How Nike Ran Off Course
Nike, once a titan of the activewear industry, finds itself grappling with unprecedented challenges. While the brand has dominated the market for generations, recent internal restructuring, marketing missteps, and shifts in leadership have raised questions about its future. On a recent episode of The Debrief podcast, hosted by senior correspondent Sheena Butler-Young and executive editor […]