Nike Falls Below $100 Billion in Value as Turnaround Sputters Nike, the renowned activewear brand, is facing a turbulent period as its shares plummeted by as much as 9.3 percent following a disappointing earnings report. This decline has pushed the company’s value below the $100 billion mark, raising concerns among investors and industry experts. The […]
How an Indie Running Brand Plans to Compete With Sneaker Giants
Satisfy’s Bold Step: Launching into the Competitive Sneaker Market In the realm of lifestyle activewear, the competition is fierce, with established sneaker giants dominating the market. However, indie running brand Satisfy is gearing up to make a splash with the release of its inaugural running sneaker this summer. This bold move marks the brand’s entry […]
Nike Launches New Fitness Brand With Kim Kardashian’s Skims
Nike Partners with Kim Kardashian’s Skims to Launch New Fitness Brand Nike, a global leader in athletic apparel, has recently joined forces with Kim Kardashian’s highly successful brand, Skims, to introduce a groundbreaking line of fitness wear designed specifically for women. This collaboration marks a significant milestone in the fashion and fitness industries, as two […]
Deckers Outdoor Raises Annual Net Sales Target for Second Time on Robust Demand
Deckers Outdoor Raises Annual Net Sales Target for Second Time on Robust Demand Deckers Outdoor Corp, the parent company of popular footwear brands like UGG and Hoka One One, has recently announced an upward revision of its annual net sales target for the second time this year. This decision comes on the heels of robust […]
Lululemon Raises Annual Forecasts Betting on Robust Holiday Sales
Lululemon Athletica recently announced an optimistic revision of its revenue and profit forecasts for the fiscal year 2024, reflecting a strong demand for athletic wear in the United States during the holiday season. This confidence in market resilience translates to an expected revenue range of $10.452 billion to $10.487 billion, which surpasses the company’s previous […]
Vuori Opens First International Flagship
The arrival of Vuori’s flagship store on London’s iconic Regent Street marks a significant milestone for the Californian activewear brand. Opened on Thursday, the store is the first international location for this popular label, renowned for its high-quality activewear that seamlessly blends performance and comfort. Designed by founder Joe Kudla, the store aims to introduce […]
Victoria’s Secret Relaunches Activewear Line VSX
American lingerie giant Victoria’s Secret is making a significant return to the activewear market with the relaunch of its VSX line. Announced recently with a high-profile campaign featuring models Gigi Hadid and Paloma Elsesser, this move marks a renewed focus for a brand that has historically dominated the intimates space but lost its footing in […]
The Debrief Podcast | How Nike Ran Off Course
Nike, once a titan of the activewear industry, finds itself grappling with unprecedented challenges. While the brand has dominated the market for generations, recent internal restructuring, marketing missteps, and shifts in leadership have raised questions about its future. On a recent episode of The Debrief podcast, hosted by senior correspondent Sheena Butler-Young and executive editor […]