The Fragrance Market’s Squeezed Middle The fragrance industry has long been a lucrative market, enticing consumers with an array of scents that promise to captivate the senses. However, recent trends have shown a shift in consumer preferences that is squeezing the once-thriving middle ground of the fragrance market. While the fragrance market as a whole […]
The Best of BoF 2024: Where Skincare Will Go Next
As we move into 2024, the skincare industry finds itself at a crossroads. Initially a pandemic winner, it has begun to stabilize, leading consumers to seek products that deliver immediate results, align with niche markets, and provide in-office treatments. This shift signals a significant transformation in consumer habits and expectations, reshaping the landscape for both […]