How Soccer Cleats Scored Big in the US Sneaker Market The United States has long been a stronghold for basketball sneakers, with iconic brands like Nike and Adidas leading the charge in this lucrative market. However, in recent years, there has been a noticeable shift as soccer cleats, also known as football boots, have started […]
The Debrief | Why Some Sports Win Big in Fashion — and Others Don’t
The Debrief | Why Some Sports Win Big in Fashion — and Others Don’t In the world of fashion, the intersection with sports has always been a captivating affair. From the iconic collaborations between high-end designers and athletic brands to the influence of athletes’ personal style on fashion trends, the relationship between sports and fashion […]
Do Sports Leagues Need ‘Creative Directors’?
Do Sports Leagues Need ‘Creative Directors’? In a bold move to shake up the sports industry, Major League Soccer (MLS) recently announced the appointment of streetwear designer Guillermo Andrade as its creative advisor. This strategic decision aims to leverage Andrade’s unique perspective and cultural influence to enhance the MLS brand and attract a broader audience. […]