Prada’s Plan for Growing in a Luxury Downturn In the realm of luxury fashion, the concept of ‘polyhedric brand equity’ has become increasingly crucial. It’s a term that embodies the multifaceted nature of a brand’s reputation, influence, and desirability across various dimensions. When it comes to polyhedric brand equity, few names shine as brightly as […]
Messika: Inside French Jewellery’s Most Disruptive Success
Messika: Inside French Jewellery’s Most Disruptive Success French jewellery brand Messika has taken the industry by storm with its unique combination of casual designs, edgy campaigns, and a strong foundation in the diamond industry. This winning formula has propelled Messika to become a global jewellery empire, captivating audiences worldwide. At the helm of this disruptive […]
Birkenstock Sues ‘Copycat’ Rivals Claiming Its Sandals Are Applied Art
Birkenstock Sues ‘Copycat’ Rivals Claiming Its Sandals Are Applied Art German footwear giant, Birkenstock, known for its iconic cork-soled sandals, is currently embroiled in a legal battle that could have far-reaching implications for the fashion industry. The company is seeking to have its beloved sandals recognized as “works of applied art” and thus protected by […]
Executive Memo | Luxury Has a Pricing Problem. What Now?
In the world of high fashion, pricing has become a critical issue for brands striving to maintain their market position and appeal to their customers. A recent report by HSBC indicates that products from major luxury brands now cost, on average, 54% more than they did in 2019. This dramatic increase presents a considerable challenge, […]