In the rapidly changing landscape of social media, TikTok has emerged as a game-changer for brands in the fashion, luxury, and beauty sectors. With over 1 billion global community members and 170 million monthly active users in North America, the platform has redefined how brands engage with their audiences. Recent studies indicate that U.S. adults […]
Social Media’s Unsavoury Upside for Luxury Brands
In recent years, the convergence of social media and luxury goods has unveiled a complex relationship that has significant implications for the luxury market. While there are visible criticisms of social media’s impact on mental health, analysts at Bernstein suggest that the insecurity and alienation experienced by young consumers may inadvertently boost luxury brand sales. […]
Lanvin Group Posts 20% Drop in Sales Amid Luxury Slowdown
The luxury fashion industry is facing a notable challenge as the Lanvin Group recently announced a significant 20% decline in revenue for the first half of 2024. This decrease amounts to €171 million ($191 million) and reflects broader trends affecting luxury brands in response to reduced consumer demand in key markets such as China and […]
What Luxury ‘Dupe’ Brands Get Right About Shoppers
In today’s marketplace, a distinct trend is gaining momentum: the rise of “dupe” brands that deliver affordable versions of luxury styles. Brands like Quince and Italic are stepping into a space that directly appeals to middle-class consumers, providing quality products made in the same factories as their high-end counterparts. As consumer preferences shift amid a […]