Swatch to Hike Prices in US Due to Tariffs, CEO Says Swiss watchmaking giant Swatch has recently announced its decision to raise prices in the United States due to the impact of new tariffs. The company, known for its iconic and high-quality timepieces, disclosed that the price hike could range from 5 percent to 15 […]
Refashioned: Nike’s Sustainability Reset
Refashioned: Nike’s Sustainability Reset In the realm of sustainability, the fashion and sportswear industries have been under increasing scrutiny for their environmental impact. One major player in this arena, Nike, has recently taken a significant step in resetting its approach to sustainability. The sportswear giant, known for its flashy marketing campaigns and high-profile sponsorships, has […]
In Geneva, Luxury Watch Leaders Brace for US Tariffs Impact
In Geneva, Luxury Watch Leaders Prepare for Impact of US Tariffs The luxury watch industry is bracing for a significant impact as a result of the proposed US tariffs on Swiss watches. Chief executives of leading watch companies have revealed their strategies to mitigate the potential effects of these tariffs, which could result in price […]
Inside Breitling’s Big Bet on the NFL
Breitling Scores Big with $30 Million NFL Partnership Breitling, the renowned Swiss watchmaker, has made a strategic move by teaming up with the National Football League (NFL) in a groundbreaking partnership estimated at $30 million. This bold collaboration not only solidifies Breitling’s presence in the US market but also opens up exciting new avenues for […]
Inside Jacob & Co.’s Strategy to Disrupt Luxury Watchmaking
Inside Jacob & Co.’s Strategy to Disrupt Luxury Watchmaking In an era where consumer preferences in the luxury watch sector are constantly evolving and the market is facing a contraction, brands are compelled to explore innovative strategies to maintain their relevance and drive growth. One such brand that has been making waves in the industry […]
Watches of Switzerland Warns US Tariffs to Weigh on Margin
Watches of Switzerland Warns US Tariffs to Weigh on Margin The renowned UK-based luxury watch retailer, Watches of Switzerland, recently sounded the alarm regarding the potential impact of US tariffs on its profit margins. The company disclosed that its margin on earnings before interest and taxes (EBIT) could face a decline of up to 100 […]
Is the Secondary Watch Market Turning a Corner?
Is the Secondary Watch Market Turning a Corner? After three years of declines, prices of pre-owned watches appear to have bottomed out. This trend signals a potential shift in the secondary watch market, with implications for both buyers and sellers alike. The decline in pre-owned watch prices over the past few years has been attributed […]
Rolex Lovers Splash Out on Used Watches Before Trump Tariffs
Rolex Lovers Splash Out on Used Watches Before Trump Tariffs As fears of potential US tariffs loom over luxury goods, aficionados of Rolex and Patek Philippe watches are not taking any chances. In late April, a significant surge in purchases of pre-owned timepieces from these prestigious Swiss brands was noted, reflecting a broader trend in […]
Can Breitling Revitalise Watchmaking’s Troubled Middle Market?
Can Breitling Revitalize Watchmaking’s Troubled Middle Market? Breitling, the renowned Swiss watch brand, has made waves in the watchmaking industry by unveiling a new collection that is set to target the troubled middle market. With the help of actor Austin Butler as the face of the brand, Breitling is taking a bold step towards capturing […]
Can Formula 1 Keep TAG Heuer in the Fast Lane?
Can Formula 1 Keep TAG Heuer in the Fast Lane? TAG Heuer, the renowned watch brand under the LVMH umbrella, is gearing up to accelerate its marketing efforts in the dynamic world of Formula 1 racing. With plans to allocate almost 20 percent of its sales to marketing initiatives this year, the brand is underlining […]