Breitling Scores Big with $30 Million NFL Partnership Breitling, the renowned Swiss watchmaker, has made a strategic move by teaming up with the National Football League (NFL) in a groundbreaking partnership estimated at $30 million. This bold collaboration not only solidifies Breitling’s presence in the US market but also opens up exciting new avenues for […]
Inside Jacob & Co.’s Strategy to Disrupt Luxury Watchmaking
Inside Jacob & Co.’s Strategy to Disrupt Luxury Watchmaking In an era where consumer preferences in the luxury watch sector are constantly evolving and the market is facing a contraction, brands are compelled to explore innovative strategies to maintain their relevance and drive growth. One such brand that has been making waves in the industry […]
Watches of Switzerland Warns US Tariffs to Weigh on Margin
Watches of Switzerland Warns US Tariffs to Weigh on Margin The renowned UK-based luxury watch retailer, Watches of Switzerland, recently sounded the alarm regarding the potential impact of US tariffs on its profit margins. The company disclosed that its margin on earnings before interest and taxes (EBIT) could face a decline of up to 100 […]
Is the Secondary Watch Market Turning a Corner?
Is the Secondary Watch Market Turning a Corner? After three years of declines, prices of pre-owned watches appear to have bottomed out. This trend signals a potential shift in the secondary watch market, with implications for both buyers and sellers alike. The decline in pre-owned watch prices over the past few years has been attributed […]
Rolex Lovers Splash Out on Used Watches Before Trump Tariffs
Rolex Lovers Splash Out on Used Watches Before Trump Tariffs As fears of potential US tariffs loom over luxury goods, aficionados of Rolex and Patek Philippe watches are not taking any chances. In late April, a significant surge in purchases of pre-owned timepieces from these prestigious Swiss brands was noted, reflecting a broader trend in […]
Can Breitling Revitalise Watchmaking’s Troubled Middle Market?
Can Breitling Revitalize Watchmaking’s Troubled Middle Market? Breitling, the renowned Swiss watch brand, has made waves in the watchmaking industry by unveiling a new collection that is set to target the troubled middle market. With the help of actor Austin Butler as the face of the brand, Breitling is taking a bold step towards capturing […]
Can Formula 1 Keep TAG Heuer in the Fast Lane?
Can Formula 1 Keep TAG Heuer in the Fast Lane? TAG Heuer, the renowned watch brand under the LVMH umbrella, is gearing up to accelerate its marketing efforts in the dynamic world of Formula 1 racing. With plans to allocate almost 20 percent of its sales to marketing initiatives this year, the brand is underlining […]
Rolex Hikes Watch Prices by as Much as 8% After Gold Surges
Rolex SA, the world’s preeminent luxury Swiss watch brand, has implemented substantial price increases on selected models due to a notable rise in gold prices. As of January 1, 2025, the Geneva-based manufacturer has raised prices by up to 8 percent on various models, particularly those constructed from precious metals. This strategic decision aligns with […]
How LVMH’s Hublot Plans to Rise Above The Watch Market’s Downturn
The luxury watch industry has been facing significant challenges, particularly as the demand in key markets like China has faltered. Amid this backdrop, Hublot’s newly appointed CEO, Julien Tornare, is redefining the brand’s approach to meet the evolving demands of consumers. In his first interview since taking the helm, Tornare emphasized the necessity of aligning […]
Watches of Switzerland Shares Rise on Signs of Improving Demand
The Watches of Switzerland Group Plc has recently seen a notable improvement in its share price, climbing as much as 8.5 percent during London trading. This rise follows encouraging sales figures from the company, the largest seller of Rolex watches in Britain, as it reported growth in its fiscal second quarter. Despite these gains, the […]