Can Formula 1 Keep TAG Heuer in the Fast Lane? TAG Heuer, the renowned watch brand under the LVMH umbrella, is gearing up to accelerate its marketing efforts in the dynamic world of Formula 1 racing. With plans to allocate almost 20 percent of its sales to marketing initiatives this year, the brand is underlining […]
Rolex Hikes Watch Prices by as Much as 8% After Gold Surges
Rolex SA, the world’s preeminent luxury Swiss watch brand, has implemented substantial price increases on selected models due to a notable rise in gold prices. As of January 1, 2025, the Geneva-based manufacturer has raised prices by up to 8 percent on various models, particularly those constructed from precious metals. This strategic decision aligns with […]
How LVMH’s Hublot Plans to Rise Above The Watch Market’s Downturn
The luxury watch industry has been facing significant challenges, particularly as the demand in key markets like China has faltered. Amid this backdrop, Hublot’s newly appointed CEO, Julien Tornare, is redefining the brand’s approach to meet the evolving demands of consumers. In his first interview since taking the helm, Tornare emphasized the necessity of aligning […]
Watches of Switzerland Shares Rise on Signs of Improving Demand
The Watches of Switzerland Group Plc has recently seen a notable improvement in its share price, climbing as much as 8.5 percent during London trading. This rise follows encouraging sales figures from the company, the largest seller of Rolex watches in Britain, as it reported growth in its fiscal second quarter. Despite these gains, the […]