Luxury Brands: The Art of Courting the 1 Percent In the realm of luxury brands, the quest to court the 1 percent has always been a high-stakes game. However, in recent times, this pursuit has intensified as companies vie for the attention and loyalty of the ultra-wealthy clientele known as VICs, or Very Important Clients. […]
Estée Lauder Companies, L’Oréal Suffer as China Duty-Free Spend Continues to Fall
Estée Lauder Companies, L’Oréal Suffer as China Duty-Free Spend Continues to Fall The allure of the Chinese travel retail market has long been a beacon of hope for global beauty conglomerates like Estée Lauder Companies and L’Oréal. With the influx of Chinese tourists seeking luxury goods at duty-free shops, these companies positioned themselves to capitalize […]