The Resale Rockstars: Inside the World of Selling Jeans for $20,000 In the bustling streets of New York City, a group of resellers has been quietly revolutionizing the world of luxury fashion. Meet the 4G team, the masterminds behind an infamous showroom where rappers and athletes flock to load up on coveted brands like Chrome […]
Burberry Gets a Buy Rating From Citi for First Time in 17 Years
Burberry Group Plc Receives Buy Rating From Citi for First Time in 17 Years Burberry Group Plc, the renowned luxury fashion house, has recently experienced a significant boost in its market performance. The company’s shares surged by as much as 4 percent following the announcement that Citi had upgraded its rating on Burberry from neutral […]
Can Designer Perfumes Win Over the Niche Customer?
Can Designer Perfumes Win Over the Niche Customer? In the realm of fragrance, the competition between designer perfumes and niche brands has been heating up. Luxury fashion houses such as Bottega Veneta, Balmain, and Rabanne are venturing into the world of ultra-premium scents to tap into the lucrative niche fragrance market. However, they are facing […]
Louis Vuitton Names Pierre Castillon VP Communications, Strategic Planning And Digital
Louis Vuitton Names Pierre Castillon VP Communications, Strategic Planning And Digital Luxury fashion house Louis Vuitton has recently announced the appointment of Pierre Castillon as the Vice President of Communications, Strategic Planning, and Digital. In this new role, Castillon will report directly to Blake Harrop, overseeing the integration of strategic planning and performance measurement across […]
Nike Forms New Team for Secretive Brand With Kim Kardashian
Nike Forms New Team for Secretive Brand With Kim Kardashian Nike, the renowned sportswear company, has once again made headlines with its latest strategic move. The company is assembling a team of top executives and designers to collaborate on a new project with none other than Kim Kardashian. This secretive brand partnership with Skims, Kim’s […]
The Ounass Formula for a Successful Brand Activation
The Ounass Formula for a Successful Brand Activation At BoF CROSSROADS 2025 in Dubai, Imran Amed, BoF’s founder and CEO, sat down with Khalid Al Tayer, CEO of luxury e-commerce platform Ounass, to unpack his strategy for success when launching a global brand in the Gulf. In the competitive landscape of luxury e-commerce, standing out […]
Exclusive: Chanel Signs Kendrick Lamar as Brand Ambassador
Exclusive: Chanel Signs Kendrick Lamar as Brand Ambassador Chanel, the iconic French fashion house known for its timeless elegance and sophistication, has made a bold and unexpected move by signing Kendrick Lamar, the renowned American musician, as its brand ambassador. This groundbreaking collaboration marks a significant shift in the fashion industry, bringing together the worlds […]
Coach Inks Partnership With the WNBA
Coach Inks Partnership With the WNBA Coach, the renowned luxury fashion brand, has recently announced a groundbreaking partnership with the Women’s National Basketball Association (WNBA). This collaboration marks Coach as the official handbag partner of the league, solidifying its presence in the world of sports and further cementing the ever-growing intersection of fashion and athletics. […]
Mytheresa Secures Regulatory Approval to Acquire YNAP
Mytheresa Secures Regulatory Approval to Acquire YNAP Mytheresa, the renowned German luxury e-tailer, has recently made headlines by successfully securing regulatory approval for its acquisition of Yoox Net-a-Porter (YNAP). This strategic move is poised to shake up the e-commerce landscape and solidify Mytheresa’s position as a major player in the luxury fashion industry. The deal, […]
Can Off-White Mogul Davide De Giglio Pull Off Another Big Exit?
Can Off-White Mogul Davide De Giglio Pull Off Another Big Exit? Davide De Giglio, the mastermind behind Off-White and a prominent figure in the fashion industry, is once again making headlines with his latest venture. Reports have surfaced indicating that the brand Rhode, backed by De Giglio and fronted by Hailey Bieber, is considering a […]