Can Design Be the Flex It Once Was in Beauty? In the realm of premium cosmetics, the landscape is shifting. Brands are constantly seeking new ways to stand out in an oversaturated market, where consumers are bombarded with choices at every turn. In this fiercely competitive category, design has become a crucial element in capturing […]
How Fara Homidi Uses Cool to Sell Cosmetics
How Fara Homidi Uses Cool to Sell Cosmetics In a saturated beauty market where celebrity endorsements dominate the scene, Fara Homidi is carving out her niche with a unique approach to selling cosmetics. While many brands rely on star power to drive sales, Homidi’s strategy hinges on an under-the-radar allure that sets her products apart […]