L’Oréal Sets Sights on Armani’s Lucrative Beauty Business L’Oréal, the renowned French beauty conglomerate, has recently made headlines by emerging as one of the top contenders for a stake in Giorgio Armani. The luxury fashion house, founded by the iconic designer of the same name, has attracted significant interest for its potential stake sale of […]
Is Now the Moment for $160 Lipstick? Louis Vuitton Hopes So
Is Now the Moment for $160 Lipstick? Louis Vuitton Hopes So Louis Vuitton, the iconic fashion house, has recently made a bold move by unveiling its debut cosmetics line, including a $160 lipstick. This decision has sparked a heated debate within the beauty community about the boundaries of pricing in the industry. The question on […]
Can Design Be the Flex It Once Was in Beauty?
Can Design Be the Flex It Once Was in Beauty? In the realm of premium cosmetics, the landscape is shifting. Brands are constantly seeking new ways to stand out in an oversaturated market, where consumers are bombarded with choices at every turn. In this fiercely competitive category, design has become a crucial element in capturing […]
How Fara Homidi Uses Cool to Sell Cosmetics
How Fara Homidi Uses Cool to Sell Cosmetics In a saturated beauty market where celebrity endorsements dominate the scene, Fara Homidi is carving out her niche with a unique approach to selling cosmetics. While many brands rely on star power to drive sales, Homidi’s strategy hinges on an under-the-radar allure that sets her products apart […]