Sleepwear Is Having Its Athleisure Moment In recent years, the fashion industry has witnessed a significant shift in the way we perceive sleepwear. What was once reserved for the privacy of our homes is now making its way into the public eye as sleepwear and apparel labels embrace a more fashion-forward approach. Pyjamas, once confined […]
Why the Time Is Right for a Gorpcore IPO
Why the Time Is Right for a Gorpcore IPO In the fast-paced world of fashion and outdoor gear, trends come and go like the changing seasons. One trend that has captured the imagination of consumers in recent years is Gorpcore, a style that blends technical outdoor clothing with everyday streetwear. Brands like Arc’teryx and Salomon […]
Salomon’s XT-6 Sneakers Help ‘Sportstyle’ Division to Sales of $165 Million Through Q3
Salomon’s XT-6 Sneakers Help ‘Sportstyle’ Division to Sales of $165 Million Through Q3 In a remarkable display of market dominance, Salomon, the renowned sportswear brand, has seen its ‘Sportstyle’ division achieve staggering sales of $165 million through the third quarter of the fiscal year. This impressive performance is not only a testament to the brand’s […]
How Lululemon’s Anti-Dupe Lawsuit Became Free Marketing for Costco
How Lululemon’s Anti-Dupe Lawsuit Became Free Marketing for Costco In the world of retail, the battle between authenticity and affordability is a constant one. Lululemon, the renowned athletic apparel brand, found itself embroiled in this very struggle when it filed a lawsuit against Costco over alleged trademark infringement. However, what seemed like a straightforward legal […]
How Golf Fashion Made it to Gen-Z’s Fore You Page
How Golf Fashion Made it to Gen-Z’s Fore You Page Golf, once synonymous with a traditional and conservative style, is now experiencing a fashionable revolution, especially among women. Brands are creatively collaborating and leveraging creator content to bring a fresh and inclusive approach to the sport, breaking free from its once elitist connotation. In recent […]
Highsnobiety Launches New Sports Vertical With Concept Store
Highsnobiety Elevates Sports Fashion with New Vertical and Concept Store Highsnobiety, the renowned streetwear and luxury media publisher, is making waves once again in the world of fashion and culture. In a strategic move to broaden its coverage and captivate a wider audience, the media powerhouse has unveiled a new vertical dedicated to exploring the […]
How Fashion Can Nail the Tricky Details of Sports Partnerships
Fashion and Sports Partnerships: Mastering the Tricky Details In the ever-evolving landscape of the fashion industry, the intersection with the world of sports has become increasingly prominent. With the rise of athleisure and the fusion of performance wear with high fashion, brands are finding new and exciting ways to collaborate with athletes, teams, and sporting […]
Fashion’s Sports Obsession Is No Accident
Fashion’s Sports Obsession Is No Accident The recent convergence of the sports and fashion industries has culminated in a thrilling spectacle at the Olympics. This fusion is not a random occurrence but the result of a carefully crafted relationship that has been gaining momentum over the past two years. The marriage of sport and style […]
Nike Sues Lululemon Over Alleged Patent Infringements
Nike Sues Lululemon Over Alleged Patent Infringements Nike, the activewear giant, has taken legal action against Lululemon, the Canadian sportswear brand, in a recent development that has sent shockwaves through the athletic apparel industry. The lawsuit, filed on Monday, accuses Lululemon of infringing on Nike’s patents related to textile and other design elements in a […]
Salomon and Arc’teryx Help Amer Sports Defy Downturn With Athleisure Bet
Salomon and Arc’teryx Help Amer Sports Defy Downturn With Athleisure Bet Amer Sports, the Helsinki-based group that made its debut on the New York Stock Exchange in February 2024, has been making waves in the market. With a portfolio that includes big names like Salomon, Arc’teryx, and Wilson, the company has managed to almost triple […]