Coperni Expands to Beauty With Probiotic Athleisure In a groundbreaking move, the renowned French fashion label Coperni has ventured into the realm of beauty with the launch of its innovative C+ collection. This new line seamlessly blends the worlds of beauty and fashion by introducing probiotic athleisure pieces that are designed to revolutionize the way […]
The Kicks You Wear: Clearing The Air on Puma + Adidas’ Big Game Opportunity
The Kicks You Wear: Clearing The Air on Puma + Adidas’ Big Game Opportunity The footwear industry is no stranger to fierce competition, with brands constantly vying for the top spot in consumers’ hearts and closets. Recently, the rumour mill has been abuzz with speculation surrounding the future of sports apparel giants Puma and Adidas. […]
Elevating Physical Retail Strategies to Engage Brand Communities
Elevating Physical Retail Strategies to Engage Brand Communities In a world where online shopping has become increasingly dominant, physical retail spaces are facing a unique challenge – how to stay relevant and engaging in the eyes of consumers. Partnering with Brookfield Properties, BoF delves into how brands are reinvesting in retail to effectively communicate value […]
Lululemon’s Elusive Recovery Prompts Seven Analyst Cuts in a Day
Lululemon’s Elusive Recovery Prompts Seven Analyst Cuts in a Day Lululemon Athletica Inc., the renowned athletic apparel company, recently faced a significant setback as its shares plummeted to their lowest level since the onset of the pandemic. The catalyst for this downturn was the company’s decision to slash its outlook for both the third quarter […]
Lululemon Slashes Annual Sales, Profit Forecasts Amid Demand, Tariff Woes
Lululemon Slashes Annual Sales, Profit Forecasts Amid Demand, Tariff Woes Lululemon Athletica Inc., a renowned athletic apparel retailer, recently stunned investors by slashing its annual sales and profit forecasts. The move came as a response to a combination of factors, including shifting consumer demand and concerns over tariffs. Following this announcement, shares of the company […]
Gap Drops After Tariffs’ Tolls and Athleta Weigh on Performance
Gap Drops After Tariffs’ Tolls and Athleta Weigh on Performance The retail industry is a battlefield where companies strive to stay ahead of the curve, but even the giants can stumble. San Francisco-based Gap Inc. is feeling the heat as tariffs take their toll and Athleta struggles to find its footing, causing a drop in […]
This Week: Fashion Is Everywhere at the US Open
Fashion enthusiasts and tennis fans alike have found themselves in awe this week as the US Open serves up a double fault of style and sport. The intersection of fashion and tennis is nothing new, with athletes often making headlines for their on-court attire. However, this year’s tournament has taken the fashion game to a […]
Mejuri Wants to Bring Jewellery Back to Sports
Mejuri Collaborates with Racquet Magazine to Bring Fine Jewelry to the Sports Scene DTC fine jewelry brand Mejuri is making waves in the sports world with an unexpected yet exciting collaboration. The brand has partnered with Racquet Magazine to introduce a unique collection that merges the worlds of luxury jewelry and sports, set to launch […]
Is Value Activewear’s Next Big Opportunity?
Is Value Activewear’s Next Big Opportunity? The activewear industry has been experiencing a significant boom in recent years, with more and more consumers opting for comfortable and stylish athleisure options. One brand that has been making waves in this space is the British direct-to-consumer (DTC) brand Adanola. Founded by Hyrum Cook, Adanola has managed to […]
Sleepwear Is Having Its Athleisure Moment
Sleepwear Is Having Its Athleisure Moment In recent years, the fashion industry has witnessed a significant shift in the way we perceive sleepwear. What was once reserved for the privacy of our homes is now making its way into the public eye as sleepwear and apparel labels embrace a more fashion-forward approach. Pyjamas, once confined […]