Gap Drops After Tariffs’ Tolls and Athleta Weigh on Performance The retail industry is a battlefield where companies strive to stay ahead of the curve, but even the giants can stumble. San Francisco-based Gap Inc. is feeling the heat as tariffs take their toll and Athleta struggles to find its footing, causing a drop in […]
This Week: Fashion Is Everywhere at the US Open
Fashion enthusiasts and tennis fans alike have found themselves in awe this week as the US Open serves up a double fault of style and sport. The intersection of fashion and tennis is nothing new, with athletes often making headlines for their on-court attire. However, this year’s tournament has taken the fashion game to a […]
Mejuri Wants to Bring Jewellery Back to Sports
Mejuri Collaborates with Racquet Magazine to Bring Fine Jewelry to the Sports Scene DTC fine jewelry brand Mejuri is making waves in the sports world with an unexpected yet exciting collaboration. The brand has partnered with Racquet Magazine to introduce a unique collection that merges the worlds of luxury jewelry and sports, set to launch […]
Is Value Activewear’s Next Big Opportunity?
Is Value Activewear’s Next Big Opportunity? The activewear industry has been experiencing a significant boom in recent years, with more and more consumers opting for comfortable and stylish athleisure options. One brand that has been making waves in this space is the British direct-to-consumer (DTC) brand Adanola. Founded by Hyrum Cook, Adanola has managed to […]
Sleepwear Is Having Its Athleisure Moment
Sleepwear Is Having Its Athleisure Moment In recent years, the fashion industry has witnessed a significant shift in the way we perceive sleepwear. What was once reserved for the privacy of our homes is now making its way into the public eye as sleepwear and apparel labels embrace a more fashion-forward approach. Pyjamas, once confined […]
Why the Time Is Right for a Gorpcore IPO
Why the Time Is Right for a Gorpcore IPO In the fast-paced world of fashion and outdoor gear, trends come and go like the changing seasons. One trend that has captured the imagination of consumers in recent years is Gorpcore, a style that blends technical outdoor clothing with everyday streetwear. Brands like Arc’teryx and Salomon […]
Salomon’s XT-6 Sneakers Help ‘Sportstyle’ Division to Sales of $165 Million Through Q3
Salomon’s XT-6 Sneakers Help ‘Sportstyle’ Division to Sales of $165 Million Through Q3 In a remarkable display of market dominance, Salomon, the renowned sportswear brand, has seen its ‘Sportstyle’ division achieve staggering sales of $165 million through the third quarter of the fiscal year. This impressive performance is not only a testament to the brand’s […]
How Lululemon’s Anti-Dupe Lawsuit Became Free Marketing for Costco
How Lululemon’s Anti-Dupe Lawsuit Became Free Marketing for Costco In the world of retail, the battle between authenticity and affordability is a constant one. Lululemon, the renowned athletic apparel brand, found itself embroiled in this very struggle when it filed a lawsuit against Costco over alleged trademark infringement. However, what seemed like a straightforward legal […]
How Golf Fashion Made it to Gen-Z’s Fore You Page
How Golf Fashion Made it to Gen-Z’s Fore You Page Golf, once synonymous with a traditional and conservative style, is now experiencing a fashionable revolution, especially among women. Brands are creatively collaborating and leveraging creator content to bring a fresh and inclusive approach to the sport, breaking free from its once elitist connotation. In recent […]
Highsnobiety Launches New Sports Vertical With Concept Store
Highsnobiety Elevates Sports Fashion with New Vertical and Concept Store Highsnobiety, the renowned streetwear and luxury media publisher, is making waves once again in the world of fashion and culture. In a strategic move to broaden its coverage and captivate a wider audience, the media powerhouse has unveiled a new vertical dedicated to exploring the […]