The New Rules of Brand Ambassadorship In the ever-evolving landscape of influencer marketing, brands are redefining the rules of engagement when it comes to brand ambassadorship. Gone are the days where star power and follower count were the sole metrics of success. As the influencer economy matures, brands are now placing a greater emphasis on […]
The BoF Podcast | Tory Burch and Pierre-Yves Roussel on Building a Global Brand with Local Relevance
The BoF Podcast | Tory Burch and Pierre-Yves Roussel on Building a Global Brand with Local Relevance In the ever-changing landscape of the fashion industry, building a global brand that resonates locally is a challenge that many designers and CEOs face. Tory Burch, the renowned designer, and Pierre-Yves Roussel, CEO, recently sat down with BoF […]