Amazon Prime Day Sales Plunge 41% in First Day of Four-Day Event Amazon Prime Day, the highly anticipated annual event known for its massive sales and deals, kicked off to a surprising start this year. The e-commerce giant saw a significant 41% plunge in sales during the first day of the four-day event, leaving both […]
Do Beauty Brands Need Sample Sales?
Do Beauty Brands Need Sample Sales? In the ever-competitive world of beauty brands, the question of whether sample sales are a necessary strategy has been a topic of debate. Drawing inspiration from the fashion industry, beauty brands have started to adopt the concept of limited-time shopping events to clear excess inventory and generate buzz among […]