Swiss Watch Exports Could Dwindle to 12 Million Units As High-End Shift Accelerates In the realm of luxury timepieces, the Swiss watch industry has long been the epitome of excellence and craftsmanship. However, recent insights suggest a shifting landscape that could have a significant impact on the export market. According to Morgan Stanley’s annual report, […]
Rolex Hikes Watch Prices by as Much as 8% After Gold Surges
Rolex SA, the world’s preeminent luxury Swiss watch brand, has implemented substantial price increases on selected models due to a notable rise in gold prices. As of January 1, 2025, the Geneva-based manufacturer has raised prices by up to 8 percent on various models, particularly those constructed from precious metals. This strategic decision aligns with […]
Lacoste to Sponsor Rolex Paris Masters Tennis Tournament
Lacoste, the renowned French sportswear brand, has made headlines with its recent announcement: a partnership with the prestigious Rolex Paris Masters tennis tournament. This year’s competition, part of the ATP Masters 1000 series, is set to unfold from October 26 to November 3, featuring elite athletes such as world number one Jannik Sinner, Carlos Alcaraz, […]