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Tag: Korean cosmetic brands

Beauty & Cosmetics Beauty and Personal Care
Kir Birkin

K-Makeup Couldn’t Go Global. Now It’s Trying Again.

K-Makeup: Revitalizing Global Expansion Through TikTok Virality and Diverse Shade Ranges Over a decade ago, Korean cosmetic brands made their first attempt to break into Western markets, only to fall short of expectations. However, in a strategic move to capitalize on the global popularity of K-beauty, these brands are making a comeback, armed with new […]

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