Kim Kardashian’s Skims Hires First Chief Commercial Officer Kim Kardashian’s shapewear, intimates, and loungewear brand, Skims, continues to make waves in the fashion industry as it announces the appointment of Robert Norton as its first Chief Commercial Officer. This strategic move showcases the brand’s commitment to growth and market expansion. With Norton’s extensive experience, particularly […]
Kim Kardashian’s Skims to Open First UK Pop-Up
Kim Kardashian’s Skims to Open First UK Pop-Up Kim Kardashian West’s shapewear brand, Skims, is set to make its mark in the UK with the launch of its first pop-up store. Starting from Monday, Skims will be transforming Selfridges’ renowned “Corner Shop” space in central London into a haven for all things figure-enhancing and inclusive […]
Exclusive: Skims’ Plan for Global Domination
Exclusive: Skims’ Plan for Global Domination Kim Kardashian’s shapewear brand, Skims, is gearing up for an unprecedented expansion into new markets across the United States and around the world. CEO Jens Grede recently sat down with The Business of Fashion to discuss the brand’s ambitious vision of becoming “the Apple store of apparel.” With its […]
Nike Delays Launch for New Brand With Kim Kardashian’s Skims
Nike Faces Delay in Launch of New Brand Collaboration with Kim Kardashian’s Skims Nike, a powerhouse in the athletic apparel industry, has been making waves with its latest collaboration with Kim Kardashian’s Skims. The highly anticipated launch of the new brand, NikeSkims, has been met with excitement and buzz from fans and fashion enthusiasts alike. […]
Nike Forms New Team for Secretive Brand With Kim Kardashian
Nike Forms New Team for Secretive Brand With Kim Kardashian Nike, the renowned sportswear company, has once again made headlines with its latest strategic move. The company is assembling a team of top executives and designers to collaborate on a new project with none other than Kim Kardashian. This secretive brand partnership with Skims, Kim’s […]
Skims Named Underwear Partner of the NBA
Skims Named Underwear Partner of the NBA The National Basketball Association made a groundbreaking announcement on Monday as it unveiled a multi-year partnership with Skims, the renowned shapewear, intimates, and apparel label founded by none other than Kim Kardashian. This strategic collaboration marks a significant milestone for both the fashion and sports industries, paving the […]
Kim Kardashian’s Skky Partners Takes Minority Stake in 111Skin
Kim Kardashian’s Skky Partners Takes Minority Stake in 111Skin Reality TV star Kim Kardashian is making headlines once again, but this time it’s not for her latest fashion statement or viral social media post. Kim’s private equity firm, Skky Partners, has recently made a “significant” minority investment in the UK-based skincare brand, 111Skin. This strategic […]
The BoF Podcast | How Skims and On Create Cultural Relevance
Building Culture-Shaping Brands: The Success of Skims and On Skims co-founder Jens Grede and On co-founder David Allemann are at the forefront of a new wave of brands that are not just following trends but actively shaping culture. Their brands, Skims and On, have quickly become household names, known for their product innovation and ability […]
Skims Opens First NYC Flagship
Kim Kardashian’s shapewear brand, Skims, has made a significant move in the retail landscape by opening its first flagship store in New York City on December 11, 2024. Conveniently situated at the intersection of Fifth Avenue and 52nd Street, close to Rockefeller Center, this store is not only a bold statement for the brand but […]