Skims Named Underwear Partner of the NBA The National Basketball Association made a groundbreaking announcement on Monday as it unveiled a multi-year partnership with Skims, the renowned shapewear, intimates, and apparel label founded by none other than Kim Kardashian. This strategic collaboration marks a significant milestone for both the fashion and sports industries, paving the […]
Kim Kardashian’s Skky Partners Takes Minority Stake in 111Skin
Kim Kardashian’s Skky Partners Takes Minority Stake in 111Skin Reality TV star Kim Kardashian is making headlines once again, but this time it’s not for her latest fashion statement or viral social media post. Kim’s private equity firm, Skky Partners, has recently made a “significant” minority investment in the UK-based skincare brand, 111Skin. This strategic […]
The BoF Podcast | How Skims and On Create Cultural Relevance
Building Culture-Shaping Brands: The Success of Skims and On Skims co-founder Jens Grede and On co-founder David Allemann are at the forefront of a new wave of brands that are not just following trends but actively shaping culture. Their brands, Skims and On, have quickly become household names, known for their product innovation and ability […]
Skims Opens First NYC Flagship
Kim Kardashian’s shapewear brand, Skims, has made a significant move in the retail landscape by opening its first flagship store in New York City on December 11, 2024. Conveniently situated at the intersection of Fifth Avenue and 52nd Street, close to Rockefeller Center, this store is not only a bold statement for the brand but […]