Inside Adidas’ Yeezy Dilemma Adidas, the German sportswear giant, found itself in a lucrative partnership with rapper Kanye West, also known as Ye. The collaboration resulted in the creation of the highly sought-after Yeezy brand, which generated a staggering $1.7 billion in 2021 alone. This accounted for nearly 7 percent of Adidas’ annual revenue, showcasing […]
New York Times Details Ye’s History of Misconduct Before Adidas Blowup
New York Times Exposes Kanye West’s History of Misconduct Before Adidas Controversy In a recent expose by The New York Times, shocking details have emerged regarding Kanye West’s troubling history of misconduct prior to the explosive fallout with Adidas. The report delves deep into the rapper and designer’s problematic behavior, shedding light on a series […]
Balenciaga Cuts Ties With Ye
Balenciaga Cuts Ties With Ye In a surprising turn of events, luxury fashion house Balenciaga, owned by parent company Kering, has officially announced the termination of its relationship with the controversial artist known as Ye. The decision, as communicated by Kering, signifies a definitive end to any existing partnerships and rules out the possibility of […]