In the dynamic world of fashion and consumer goods, selecting a public relations (PR) agency has never been more vital yet increasingly intricate. With the landscape reshaped by social media and rapid communication, the importance of finding a partnership that aligns with brand goals is paramount. As exemplified by designer Elena Velez, who sought a […]
Every Fashion Label Wants a Beauty Brand. Is There Room for All of Them?
In the ever-competitive world of luxury fashion, the latest trend involves brands expanding their portfolios by launching dedicated beauty lines. Once reserved for established names like Dior and Chanel, every luxury fashion house now seems eager to carve out its space in the flourishing beauty market. This surge is a response to a broader slowdown […]
TikTok’s Favourite Sunscreen Brand Pushes Further Into the US
The influence of social media on consumer behavior continues to rise, and nowhere is this more evident than in the world of skincare. A prime example is Beauty of Joseon, a South Korean skincare brand that has taken TikTok by storm. With influencers calling its Relief Sun: Rice + Probiotics sunscreen a “ride-or-die” product, it’s […]
Small Girls PR Acquired by Orchestra: A Strategic Move in Fashion Communications
Orchestra, a growing force in the communications industry known for its ownership of agencies like Derris and BerlinRosen, has made a significant acquisition by bringing Small Girls PR into its fold. Although financial details remain undisclosed, the implications of this merger are poised to echo throughout the fashion PR landscape. Founded in 2010 by Mallory […]
The Debrief | How Influencers Make Money
The landscape of influencer marketing has undergone significant transformation over the past decade. While the traditional portrayal of influencers often revolves around perfectly curated selfies from luxurious destinations, the reality is much more complex and strategic. Today, influencers are not merely waiting for brand endorsements; they are actively creating diverse revenue streams through innovative approaches. […]
LTK Drops Lawsuit Against ShopMy
In a significant shift within the influencer monetization landscape, LTK, formerly known as rewardStyle, has decided to end its legal dispute with the rival platform ShopMy. The lawsuit, initially filed in late May, accused ShopMy of false advertising, trademark infringement, and unfair competition. However, as of August 26, the case was dismissed without prejudice, allowing […]
Sabrina Carpenter Named Prada Beauty Global Partner
In a strategic move that underscores the evolving dynamics of beauty endorsements, Prada Beauty has appointed pop star Sabrina Carpenter as its newest global partner. The announcement, made earlier this month, is more than just a partnership; it highlights the significant influence that social media and music videos wield in shaping consumer preferences. Carpenter’s rise […]
Why Brands Are Inviting Customers on Influencer Trips
The landscape of influencer marketing is changing, with brands now inviting everyday customers on luxurious trips once reserved for online celebrities. This shift, ushered in by brands like Tarte, Topicals, and Refy, reflects a broader strategy to enhance customer engagement and generate authentic content while addressing growing public backlash against perceived elitism in influencer culture. […]