Mexico Seeks Compensation from Adidas Over Indigenous-Inspired Collaboration with Willy Chavarria Mexico is at the forefront of protecting its rich cultural heritage as it pursues potential legal action against global sportswear giant Adidas. The controversy stems from a collaboration between Adidas and designer Willy Chavarria, which resulted in the release of the “Oaxaca Slip On” […]
Running Shoe Brand Hoka Accused of Misappropriating Māori Culture
Running Shoe Brand Hoka Accused of Misappropriating Māori Culture Hoka, the popular French American sportswear company, has recently found itself in hot water as it faces allegations of misappropriating Māori culture. Indigenous intellectual property experts in New Zealand have accused the brand of failing to acknowledge the Māori origins of its name, sparking a debate […]