Search for “sunscreen” on TikTok, and one name is bound to come up: Beauty of Joseon. This South Korean skincare brand, celebrated for its innovative products, has captured the hearts of influencers and consumers alike. With 16 of the top 20 videos about sunscreen on the platform and a staggering 1.7 billion views attached to […]
Meet India’s New ‘It Girls’
A fresh wave of “It girls” has recently taken center stage in India, particularly during global Diwali celebrations, showcasing their sway in the ever-expanding luxury market. The festival of lights represents a critical juncture for retail in India, making it an opportune moment for brands to leverage celebrity culture and fashion-forward individuals to enhance their […]