Trump Delays Enforcement of TikTok Sale Deadline In a move that has added yet another layer of uncertainty to the future of TikTok in the United States, President Donald Trump has decided to delay the enforcement of the deadline for the sale of the popular social media app. Originally, the deadline for TikTok to find […]
Legacy media vs social media and alternative media channels
Legacy Media vs Social Media and Alternative Media Channels In the ever-evolving landscape of media consumption, the clash between legacy media, social media, and alternative media channels has reached a boiling point. The digital revolution has transformed the way information is disseminated, challenging the traditional gatekeepers of news and entertainment. This shift has given rise […]
Chinese social media boosts DeepSeek AI launch
Chinese Social Media Boosts DeepSeek AI Launch The launch of DeepSeek AI, a groundbreaking artificial intelligence model, has not only stirred global tensions but has also intensified the ongoing tech rivalry between the United States and China. As this cutting-edge technology gains momentum, Chinese social media platforms have played a crucial role in propelling its […]
What Comes After TikTok’s Wild Weekend
The Future of Influencer Marketing Post-TikTok’s Turbulent Weekend TikTok’s recent rollercoaster ride has left many US users and brands in a state of uncertainty. With a significant number of individuals relying on the platform for their livelihoods, and brands reaping the benefits of successful partnerships, the sudden fragmentation of the social media landscape poses a […]
The Business of Beauty Haul of Fame: A Crisis for Hollywood Makeup Artists
The Business of Beauty Haul of Fame: A Crisis for Hollywood Makeup Artists For red carpet professionals, the fires are the latest in a series of trials. The glitz and glamour of Hollywood red carpets have long been synonymous with beauty and elegance. Behind the scenes, makeup artists work tirelessly to create the flawless looks […]
The Best of BoF 2024: Fashion’s Cultural Crossover Continues
The year 2024 represented a significant transformation in the fashion industry as marketers sought innovative methods to connect with increasingly cautious consumers. In a landscape shaped by a mixture of emerging trends and cultural landmarks, the integration of sports played a vital role in reaching audiences previously preoccupied with post-pandemic spending. The Olympics provided a […]
Influencers to Beauty Brands: Stop Sending Us So Much Stuff!
In the vibrant landscape of beauty marketing, the relationship between brands and influencers is evolving. As beauty influencers and editorial professionals voice their frustration over the overwhelming quantity of promotional mailers received, brands are facing a critical juncture. The question is no longer just how to reach influencers, but how to do so in a […]
Raw Milk: The Influencer Wellness Fad With a Side of Bird Flu
In a striking twist of trend and health, raw milk has surged in popularity among wellness influencers, including prominent figures like Gwyneth Paltrow. This unpasteurized beverage, once relegated to niche markets, is increasingly featured in social media feeds as a supposed elixir for various ailments. However, as the popularity of raw milk grows, so does […]
The Business of Beauty Haul of Fame: The Next Status Bag Is for Your Makeup
Sales of “beauty bags” are booming. Is it Carrie Bradshaw’s fault? In an era where celebrity influence shapes consumer behavior, the rise of designer makeup cases as a status symbol can be traced back to iconic media figures like Sarah Jessica Parker. Often seen clutching the luxurious Louis Vuitton Pochette, the traditional makeup pouch has […]
RFK Jr. Is Poised To Be America’s Wellness Influencer-in-Chief
The appointment of Robert F. Kennedy Jr. (RFK Jr.) as the Secretary of Health and Human Services by President-elect Donald Trump signals a potential shift not only in healthcare policy but also in the wellness industry. Known for his controversial views on vaccines and alternative health practices, RFK Jr. has found both followers and fierce […]