In the vibrant landscape of beauty marketing, the relationship between brands and influencers is evolving. As beauty influencers and editorial professionals voice their frustration over the overwhelming quantity of promotional mailers received, brands are facing a critical juncture. The question is no longer just how to reach influencers, but how to do so in a […]
Raw Milk: The Influencer Wellness Fad With a Side of Bird Flu
In a striking twist of trend and health, raw milk has surged in popularity among wellness influencers, including prominent figures like Gwyneth Paltrow. This unpasteurized beverage, once relegated to niche markets, is increasingly featured in social media feeds as a supposed elixir for various ailments. However, as the popularity of raw milk grows, so does […]
The Business of Beauty Haul of Fame: The Next Status Bag Is for Your Makeup
Sales of “beauty bags” are booming. Is it Carrie Bradshaw’s fault? In an era where celebrity influence shapes consumer behavior, the rise of designer makeup cases as a status symbol can be traced back to iconic media figures like Sarah Jessica Parker. Often seen clutching the luxurious Louis Vuitton Pochette, the traditional makeup pouch has […]
RFK Jr. Is Poised To Be America’s Wellness Influencer-in-Chief
The appointment of Robert F. Kennedy Jr. (RFK Jr.) as the Secretary of Health and Human Services by President-elect Donald Trump signals a potential shift not only in healthcare policy but also in the wellness industry. Known for his controversial views on vaccines and alternative health practices, RFK Jr. has found both followers and fierce […]
TikTok’s Favourite Sunscreen Brand Pushes Further Into the US
Search for “sunscreen” on TikTok, and one name is bound to come up: Beauty of Joseon. This South Korean skincare brand, celebrated for its innovative products, has captured the hearts of influencers and consumers alike. With 16 of the top 20 videos about sunscreen on the platform and a staggering 1.7 billion views attached to […]
Meet India’s New ‘It Girls’
A fresh wave of “It girls” has recently taken center stage in India, particularly during global Diwali celebrations, showcasing their sway in the ever-expanding luxury market. The festival of lights represents a critical juncture for retail in India, making it an opportune moment for brands to leverage celebrity culture and fashion-forward individuals to enhance their […]