Why Brands Started Taking TikTok Shop Seriously TikTok, the wildly popular social media platform known for its short-form videos and viral challenges, has recently made a name for itself in the e-commerce world with the introduction of TikTok Shop. In the last year, TikTok Shop’s sales have skyrocketed as startups and established labels alike have […]
Opinion: Home Is the New Fashion
Opinion: Home Is the New Fashion In today’s fast-paced world, where trends come and go in the blink of an eye, one thing remains constant – the desire for status and recognition. While in the past, fashion was the primary indicator of one’s social standing, a shift has occurred. Interiors have taken center stage and […]
Why Influencers Are Courting Legacy Media
Why Influencers Are Courting Legacy Media In the ever-evolving landscape of social media and digital marketing, influencers are now setting their sights on a new frontier: legacy media. Platforms like TikTok have propelled individuals to stardom overnight, but many influencers are realizing that true prestige and credibility lie in the pages of publications like Vogue […]
Opinion: How Wellness Became Toxic
Opinion: How Wellness Became Toxic In the age of social media, the pursuit of wellness has morphed into a complex and often misleading landscape. What once started as a genuine movement towards healthier living has now been tainted by misinformation and unrealistic expectations, giving rise to what can only be described as toxic wellness. Lindsay […]
An Online ‘Beauty Broker’ Feud Ends Up in Court
An Online ‘Beauty Broker’ Feud Ends Up in Court Melinda Farina, known as the ‘Beauty Broker’ for her extensive social media following and her unique service of vetting plastic surgeons, has found herself entangled in a bitter feud with an anonymous Reddit account. What started as a difference in opinion has now escalated into a […]
The Return of Estée Laundry
The Return of Estée Laundry: Beauty’s Anonymous Watchdog Makes a Comeback After a significant hiatus, the highly anticipated return of Estée Laundry, beauty’s anonymous Instagram watchdog, has sent shockwaves through the industry. Known for its fearless exposés and unwavering commitment to transparency, Estée Laundry is already back in action, breaking news and sparking conversations in […]
Influencers Urged to Steer Clear of Politics During US Immigration Crackdown
Influencers Urged to Steer Clear of Politics During US Immigration Crackdown In the age of social media, influencers hold significant power to shape opinions and influence the masses. With their large followings and engaging content, influencers have the ability to sway public sentiment on various topics, including politics. However, in light of the recent US […]
The Fashion Revival of Basketball Sneakers
The Fashion Revival of Basketball Sneakers In the world of fashion, trends come and go with the changing seasons. However, there is one trend that seems to be making a comeback in a big way – basketball sneakers. What was once considered purely functional footwear for athletes is now taking center stage in the fashion […]
The Business of Beauty Global Forum: Inside the Industry
The Business of Beauty Global Forum: Inside the Industry Now in its third year, The Business of Beauty Global Forum continues to be a beacon for industry professionals looking to stay ahead of the curve. Kicking off its second day with insightful conversations around community, culture, and brand-building, the event featured a lineup of influential […]
Why Food Is Everywhere in Fashion Advertising
Food Fusion: The Intersection of Culinary Culture and Fashion Advertising In the fast-paced world of fashion advertising, trends come and go with the blink of an eye. One trend that seems to have firmly planted its roots in recent years is the ubiquitous presence of food in fashion imagery. From high-end designer campaigns to streetwear […]