The appointment of Robert F. Kennedy Jr. (RFK Jr.) as the Secretary of Health and Human Services by President-elect Donald Trump signals a potential shift not only in healthcare policy but also in the wellness industry. Known for his controversial views on vaccines and alternative health practices, RFK Jr. has found both followers and fierce […]
TikTok’s Favourite Sunscreen Brand Pushes Further Into the US
Search for “sunscreen” on TikTok, and one name is bound to come up: Beauty of Joseon. This South Korean skincare brand, celebrated for its innovative products, has captured the hearts of influencers and consumers alike. With 16 of the top 20 videos about sunscreen on the platform and a staggering 1.7 billion views attached to […]
Meet India’s New ‘It Girls’
A fresh wave of “It girls” has recently taken center stage in India, particularly during global Diwali celebrations, showcasing their sway in the ever-expanding luxury market. The festival of lights represents a critical juncture for retail in India, making it an opportune moment for brands to leverage celebrity culture and fashion-forward individuals to enhance their […]
