In the fast-paced world of beauty, social media serves as both a powerful ally and a formidable adversary. On platforms like TikTok, a single viral video can thrust a brand into the spotlight, but it can also lead to an unexpected downfall. The beauty industry is rife with examples of brands grappling with the ramifications […]
Gen-X Brand Sarah Creal Beauty Enters Sephora
In an industry often dominated by Gen-Z and Millennial trends, the beauty sector is witnessing a remarkable shift as it begins to recognize the purchasing power of Generation X. Sarah Creal, a seasoned product developer behind prestigious brands like Tom Ford Beauty and Victoria Beckham Beauty, is at the forefront of this movement. Her namesake […]