Exclusive: Skims’ Plan for Global Domination Kim Kardashian’s shapewear brand, Skims, is gearing up for an unprecedented expansion into new markets across the United States and around the world. CEO Jens Grede recently sat down with The Business of Fashion to discuss the brand’s ambitious vision of becoming “the Apple store of apparel.” With its […]
The BoF Podcast | How Skims and On Create Cultural Relevance
Building Culture-Shaping Brands: The Success of Skims and On Skims co-founder Jens Grede and On co-founder David Allemann are at the forefront of a new wave of brands that are not just following trends but actively shaping culture. Their brands, Skims and On, have quickly become household names, known for their product innovation and ability […]