Running Shoe Brand Hoka Accused of Misappropriating Māori Culture Hoka, the popular French American sportswear company, has recently found itself in hot water as it faces allegations of misappropriating Māori culture. Indigenous intellectual property experts in New Zealand have accused the brand of failing to acknowledge the Māori origins of its name, sparking a debate […]
Exclusive: Inside Hoka’s Fashion Ambitions
Exclusive: Inside Hoka’s Fashion Ambitions Hoka, the renowned running brand recognized for its distinctive chunky, cushioned midsoles, is making bold strides into the world of fashion. In an exciting development, Hoka has entered into a collaboration with Marni, a high-end Italian fashion house celebrated for its eclectic and artistic approach to design. This strategic partnership […]
Deckers Outdoor Raises Annual Net Sales Target for Second Time on Robust Demand
Deckers Outdoor Raises Annual Net Sales Target for Second Time on Robust Demand Deckers Outdoor Corp, the parent company of popular footwear brands like UGG and Hoka One One, has recently announced an upward revision of its annual net sales target for the second time this year. This decision comes on the heels of robust […]