Gucci has made a significant announcement, declaring that its upcoming Cruise 2026 collection will debut in Florence, Italy, on May 15, 2025. This choice of location is particularly meaningful, as it is the city where the iconic fashion house was established by Guccio Gucci in 1921. For a brand like Gucci, rich in history and […]
How Brands For Cowboys and Trail Enthusiasts Tread Being ‘in Fashion’
As fashion trends evolve, brands with deep-rooted identities often face unique challenges and opportunities. Tapping into trendiness, particularly for heritage brands tied to specific communities, can represent a significant avenue for growth. However, this endeavor is also fraught with risks, as failing to connect with established customers could alienate a brand’s core demographic. The barn […]