AI Diplomacy: The Gulf Region’s Bold Leap into High-Tech Partnerships As AI reshapes the rules of global influence, the Gulf’s bold leap into high-tech diplomacy signals a seismic shift in how power is built and wielded in the 21st century. The fusion of Artificial Intelligence with traditional diplomatic efforts is opening up new avenues for […]
The Ounass Formula for a Successful Brand Activation
The Ounass Formula for a Successful Brand Activation At BoF CROSSROADS 2025 in Dubai, Imran Amed, BoF’s founder and CEO, sat down with Khalid Al Tayer, CEO of luxury e-commerce platform Ounass, to unpack his strategy for success when launching a global brand in the Gulf. In the competitive landscape of luxury e-commerce, standing out […]