Gucci has made a significant announcement, declaring that its upcoming Cruise 2026 collection will debut in Florence, Italy, on May 15, 2025. This choice of location is particularly meaningful, as it is the city where the iconic fashion house was established by Guccio Gucci in 1921. For a brand like Gucci, rich in history and […]
Gucci’s Marketing and Communications Shakeup Continues
Gucci, the illustrious Italian luxury brand, recently witnessed a significant shift in its marketing and communications landscape with the departure of chief brand officer Alessio Vannetti. This exit is part of a broader trend, as the company seeks to restructure its operations amidst troubling sales figures. Under the leadership of a new CEO, significant changes […]
How Brands For Cowboys and Trail Enthusiasts Tread Being ‘in Fashion’
As fashion trends evolve, brands with deep-rooted identities often face unique challenges and opportunities. Tapping into trendiness, particularly for heritage brands tied to specific communities, can represent a significant avenue for growth. However, this endeavor is also fraught with risks, as failing to connect with established customers could alienate a brand’s core demographic. The barn […]
Gucci Names Stefano Cantino Its New CEO
In a strategic move that highlights both a response to internal challenges and a focus on revitalizing the brand’s identity, Gucci has appointed Stefano Cantino as its new CEO. Cantino, who previously served as deputy chief executive, succeeds Jean-François Palus, who stepped in as interim CEO earlier this year. Stefano Cantino brings with him a […]