The BoF Podcast | Demna Takes Gucci, Versace’s New Chapter Begins As the fashion world continues to witness seismic shifts, the recent announcements of Demna Gvasalia’s appointment as the new artistic director of Gucci and Dario Vitale taking the creative reins from Donatella Versace at Versace mark the beginning of a new era for these […]
Will Gucci’s Demna Strategy Work?
Will Gucci’s Demna Strategy Work? When Kering, the luxury fashion conglomerate, announced its decision to appoint Demna Gvasalia, the creative genius behind Balenciaga, as the new creative director of Gucci, the fashion world was sent into a frenzy. The move was seen as a bold and risky strategy by many, considering Gucci’s status as one […]
Kering Shares Plunge 12% After Gucci’s Demna Appointment
Kering Shares Plunge 12% After Gucci’s Demna Appointment Kering, the renowned luxury goods company, recently experienced a significant setback as its shares plummeted by 12% following the announcement of Demna Gvasalia’s appointment as the new creative director of Gucci. This unexpected news sent shockwaves through the industry and sparked controversy on social media platforms, leading […]
The Fake Fashion Campaigns That Show AI’s Future in Marketing
The Fake Fashion Campaigns That Show AI’s Future in Marketing In the fast-paced world of fashion marketing, staying ahead of the curve is essential for brands looking to make a lasting impression on consumers. With the rise of artificial intelligence (AI), a new wave of creativity and innovation is sweeping through the industry, giving birth […]
Waiting for Gucci
Waiting for Gucci Kering’s flagship brand, Gucci, has been a powerhouse in the fashion industry, setting trends and redefining luxury for decades. However, the recent departure of creative director Alessandro Michele has left the fashion world eagerly anticipating the announcement of his successor. According to Imran Amed, founder and editor-in-chief of The Business of Fashion, […]
Gucci Sales Slump as Kering Seeks New Designer
Gucci Sales Slump as Kering Seeks New Designer Gucci, the epitome of luxury and style, has hit a bump in the road as its fourth-quarter sales took a significant dip of 24 percent. This unexpected decline has set off alarm bells not only within the iconic Italian brand but also for its parent company, Kering. […]
The Problems with Gucci and Dior
The Challenges Ahead for Gucci and Dior After experiencing a remarkable surge in sales over the past five years, luxury powerhouses LVMH’s Dior and Kering’s Gucci are now encountering significant challenges. Despite their contrasting situations, both brands are navigating through turbulent waters in the ever-competitive fashion industry. Gucci, under the umbrella of Kering, has been […]
This Week: The Super Bowl; Gucci at a Crossroads
This Week: The Super Bowl; Gucci at a Crossroads The anticipation is high as we approach one of the most significant events in American sports – the Super Bowl. Millions of viewers will tune in to watch the showdown between the top NFL teams, eager to see who will emerge victorious in this ultimate display […]
Who Will Lead the House of Gucci?
Who Will Lead the House of Gucci? The fashion world was recently shaken by the unexpected departure of creative director Sabato De Sarno from the prestigious House of Gucci. This sudden exit has left many wondering about the future of one of Kering’s anchor brands and who will step up to fill the creative void […]
Sabato de Sarno Exits Gucci
Sabato de Sarno Exits Gucci: A Shift in Creative Direction The fashion world was taken by surprise as news broke of Sabato de Sarno’s departure from Gucci, leaving behind a legacy that reshaped the iconic brand. Hailing from Valentino in 2023, de Sarno brought with him a fresh perspective and a mandate to emphasize Gucci’s […]