How ‘Dopamine Culture’ Rewired Fashion In the age of social media and digital content consumption, the luxury fashion industry has found itself at a crossroads where traditional marketing tactics no longer hold the same sway over consumers. The rise of what experts are calling ‘Dopamine Culture’ has fundamentally altered the way fashion brands interact with […]
How to Master the Art of ‘Trash Talk’ Marketing
Mastering the Art of ‘Trash Talk’ Marketing: How Sportswear Brands are Leading the Way In the world of sports, trash talk is a time-honored tradition. From the NBA Finals to the Super Bowl, athletes and fans alike revel in the competitive banter that comes with the territory. However, in recent years, this playful exchange has […]
Seeking to Reduce Gucci Dependence, Kering Created a Debt Problem
Seeking to Reduce Gucci Dependence, Kering Created a Debt Problem In the world of luxury fashion, few brands command the same level of prestige and influence as Gucci, a powerhouse under the umbrella of the French conglomerate Kering. However, in recent years, Kering’s heavy reliance on Gucci for the majority of its profits has raised […]
Kering Facing Drop in US Consumption, CEO says
Kering Facing Drop in US Consumption, CEO says Kering, the luxury fashion conglomerate and owner of renowned brands like Gucci, Balenciaga, and Saint Laurent, is currently navigating through a challenging period as the company grapples with a significant decrease in consumption in the United States. The chief executive of Kering, Francois-Henri Pinault, recently highlighted the […]
Francois Pinault’s Wealth Slides as Heir Fails to Revive Gucci
Francois Pinault’s Wealth Slides as Heir Fails to Revive Gucci Francois Pinault, the 88-year-old founder of luxury goods conglomerate Kering SA, has long been a titan in the world of fashion and business. However, recent reports indicate that his fortunes may be shifting, with his net worth taking a notable hit in the past year. […]
The Future of Destination Shopping in Luxury Retail
The Future of Destination Shopping in Luxury Retail Luxury retail has always been synonymous with opulence, exclusivity, and a unique shopping experience. However, the landscape of luxury destination shopping is rapidly evolving, driven by changing consumer behaviors, technological advancements, and shifting market dynamics. The recent transformation of London’s iconic luxury destination, Sloane Street, stands as […]
The BoF Podcast | Demna Takes Gucci, Versace’s New Chapter Begins
The BoF Podcast | Demna Takes Gucci, Versace’s New Chapter Begins As the fashion world continues to witness seismic shifts, the recent announcements of Demna Gvasalia’s appointment as the new artistic director of Gucci and Dario Vitale taking the creative reins from Donatella Versace at Versace mark the beginning of a new era for these […]
Will Gucci’s Demna Strategy Work?
Will Gucci’s Demna Strategy Work? When Kering, the luxury fashion conglomerate, announced its decision to appoint Demna Gvasalia, the creative genius behind Balenciaga, as the new creative director of Gucci, the fashion world was sent into a frenzy. The move was seen as a bold and risky strategy by many, considering Gucci’s status as one […]
Kering Shares Plunge 12% After Gucci’s Demna Appointment
Kering Shares Plunge 12% After Gucci’s Demna Appointment Kering, the renowned luxury goods company, recently experienced a significant setback as its shares plummeted by 12% following the announcement of Demna Gvasalia’s appointment as the new creative director of Gucci. This unexpected news sent shockwaves through the industry and sparked controversy on social media platforms, leading […]
The Fake Fashion Campaigns That Show AI’s Future in Marketing
The Fake Fashion Campaigns That Show AI’s Future in Marketing In the fast-paced world of fashion marketing, staying ahead of the curve is essential for brands looking to make a lasting impression on consumers. With the rise of artificial intelligence (AI), a new wave of creativity and innovation is sweeping through the industry, giving birth […]