Tag: Global Sportswear Industry

Refashioned: Nike’s Sustainability Reset

Refashioned: Nike’s Sustainability Reset In the realm of sustainability, the fashion and sportswear industries have been under increasing scrutiny for their environmental impact. One major player in this arena, Nike, has recently taken a significant step in resetting its approach to sustainability. The sportswear giant, known for its flashy marketing campaigns and high-profile sponsorships, has […]

Puma Shares Soar on Report Pinault Family Exploring Sale of 29 percent Stake

Puma Shares Reach New Heights Amid Speculation of Stake Sale Puma, the renowned sportswear maker, has recently made headlines as its shares experienced a significant surge in value. This sudden boost came in the wake of reports suggesting that Artemis, the holding company of France’s influential Pinault family, is contemplating the sale of its substantial […]

Nike Eyes China Growth, With Outdoor Sports Revamp at the Centre

Nike’s Strategic Move: Revamping Outdoor Sports for Growth in China Nike, the iconic American sportswear maker, is setting its sights on a strategic growth opportunity in China by revamping its outdoor sports segment. The company has recognized the immense potential in the outdoor recreation market, which has experienced a significant surge in popularity since the […]

Under Armour Forecasts Downbeat Second-Quarter Sales

Under Armour Forecasts Downbeat Second-Quarter Sales Under Armour, the Maryland-based sportswear maker, is facing yet another challenge as it forecasts downbeat second-quarter sales. The company has been grappling with a decline in demand over the past two years, and its efforts to revive the business have been further hampered by the Trump administration’s shifting tariff […]

Puma Appoints Former Adidas’ CIO Andreas Hubert As COO

Puma Appoints Former Adidas’ CIO Andreas Hubert As COO Puma, the renowned sportswear brand, has recently made a strategic move by appointing Andreas Hubert as its Chief Operating Officer (COO), effective September 1. This decision marks a significant shift in Puma’s organizational structure and signals a new era of leadership for the company. Hubert, who […]

Adidas Plans to Still Use Yeezy Designs After Costly Divorce

Adidas Plans to Still Use Yeezy Designs After Costly Divorce Adidas, the renowned sportswear giant, has been navigating turbulent waters following its high-profile split with Kanye West, also known as Ye. The fallout from this separation has been significant, with Adidas recently slashing its profitability forecast for the fourth time this year. Despite the challenges […]

The Debate Over Nike’s CEO Bursts Into the Open

The Debate Over Nike’s CEO Bursts Into the Open Speculation about the chief executive’s future is now happening in the open public as pressure grows on Nike’s management to enact a turnaround — and do it sooner than later. The global sportswear giant, Nike, known for its innovative products and iconic marketing campaigns, is currently […]

Nike CEO Finishes C-Suite Makeover With McDonald’s Executive

Nike CEO Finishes C-Suite Makeover With McDonald’s Executive In a strategic move to bolster its leadership team, Nike’s CEO Elliott Hill has recently appointed Michael Gonda, a seasoned executive from McDonald’s, to spearhead the communications department. This decision comes as part of the ongoing turnaround efforts for the renowned sportswear brand, as reported by Bloomberg. […]

Swiss Sneaker Brand On Lifts Sales Outlook as Customers Snap Up New Cloud 6

Swiss Sneaker Brand On Lifts Sales Outlook as Customers Snap Up New Cloud 6 Switzerland, known for its precision timepieces and exquisite chocolates, is now making waves in the world of sportswear with a brand that’s been gaining traction faster than a Roger Federer serve. The Swiss sneaker brand, backed by the tennis legend himself, […]

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