WNBA Players Are Using Merch to Underscore Their Value The world of sports has always been intertwined with activism and advocacy, with athletes often using their platform to highlight important social issues. In recent years, we have seen a surge in athletes, particularly in women’s sports, using merchandise as a powerful tool to amplify their […]
Beneath the Surface of Women’s World Cup Marketing
Beneath the Surface of Women’s World Cup Marketing The Women’s World Cup serves as a powerful platform not only for showcasing top-tier athleticism but also for brands to align themselves with the values of female empowerment and equality. Companies like Nike and Adidas have been quick to recognize the immense growth opportunities presented by women’s […]
Seizing Fashion’s World Cup Opportunity
Seizing Fashion’s World Cup Opportunity As the FIFA Women’s World Cup tournament gains momentum, it presents a golden opportunity for brands to showcase their products and services to a rapidly expanding audience. The global reach and diverse viewership of the World Cup create a unique platform for fashion brands to connect with consumers worldwide. This […]
Coach Is the WNBA’s First Official Handbag Partner
Coach Is the WNBA’s First Official Handbag Partner Coach, the renowned luxury fashion brand, has recently announced a groundbreaking partnership with the Women’s National Basketball Association (WNBA) to become its first official handbag partner. This multi-year collaboration marks a significant milestone in the ever-evolving relationship between fashion and sports, showcasing the increasing synergy between these […]
5,000-year-old Peruvian Caral civilization grave reveals high status of women
5,000-Year-Old Peruvian Caral Civilization Grave Reveals High Status of Women At a UNESCO World Heritage Site in Peru, archaeologists unearthed an astonishingly well-preserved grave of a woman from the ancient Caral civilization. This discovery sheds light on the high status and roles that women held in this advanced society that thrived over 5,000 years ago […]
Katy Perry, Lauren Sánchez fly to space in first all-female mission since 1963
Katy Perry, Lauren Sánchez Fly to Space in First All-Female Mission Since 1963 Jeff Bezos’ Blue Origin has launched an all-female crew to suborbital space. The private space company’s historic mission marks the first time since 1963 that an all-female team has ventured beyond Earth’s atmosphere. Among the notable passengers were pop sensation Katy Perry […]
Coach Inks Partnership With the WNBA
Coach Inks Partnership With the WNBA Coach, the renowned luxury fashion brand, has recently announced a groundbreaking partnership with the Women’s National Basketball Association (WNBA). This collaboration marks Coach as the official handbag partner of the league, solidifying its presence in the world of sports and further cementing the ever-growing intersection of fashion and athletics. […]
Men’s turn: US scientists unveil a hormone-free male birth control pill!
Men’s Turn: US Scientists Unveil a Hormone-Free Male Birth Control Pill! A groundbreaking male birth control pill is advancing through clinical trials, marking a major step in the realm of reproductive health and gender equality. For decades, the burden of contraception has primarily fallen on women, with limited options available to men beyond condoms or […]
Gender imbalance in EU’s tech industry
Gender Imbalance in EU’s Tech Industry: A Call for Systemic Change to Achieve Parity Gender imbalance in the tech industry is a pervasive issue that continues to hinder progress and innovation. While the European Union (EU) has made significant strides in promoting gender equality in various sectors, the tech industry remains a glaring exception. Despite […]
Addressing Fashion’s Workplace Gender Gap
Addressing Fashion’s Workplace Gender Gap Gender discrimination in the workplace has long been a prevalent issue across various industries, and the fashion sector is no exception. The latest findings from BoF’s Fashion Employee Survey 2019 shed light on the challenges faced by employees in the fashion industry due to gender bias, highlighting the urgent need […]