How Brands Are Tapping the College Content Machine In the ever-evolving landscape of marketing, brands are constantly seeking new and innovative ways to connect with their target audience. One strategy that has been gaining traction in recent years is tapping into the college content machine. By creating on-campus experiences, from concerts to tailgate events, brands […]
The BoF Podcast | Five Themes Shaping the Global Beauty Industry
The BoF Podcast | Five Themes Shaping the Global Beauty Industry In the realm of beauty, where trends come and go like shifting shadows, staying ahead of the curve is crucial for success. The global beauty industry is a dynamic and ever-changing landscape, influenced by a myriad of factors that shape consumer preferences, purchasing behaviors, […]
Glossier Launches Swing State Ad Campaign
Glossier Launches Swing State Ad Campaign Glossier, the trendy beauty brand known for its minimalist aesthetic and inclusive approach to skincare and makeup, is making headlines once again. This time, it’s not for a new product launch or a celebrity collaboration, but for something much more impactful – a voter registration campaign. In a bold […]