Video Games, Not TikTok, Could Be Fashion’s Gateway to Gen Alpha In the ever-changing landscape of digital marketing, brands are constantly seeking new ways to engage with younger generations. As Gen Z begins to take center stage, another cohort is quietly emerging – Gen Alpha, those born from 2010 onward. This generation is poised to […]
Navigating the Future: How Smartphone Restrictions Impact Marketing to Gen Alpha
The digital landscape has transformed the way businesses market their products, especially to younger audiences. However, the rise of Gen Alpha, those born after 2010, comes with its own set of challenges. One of the most significant shifts affecting how brands reach this demographic is the increasing legislative action aimed at limiting smartphone and social […]