A New Era of Fashion-Carmaker Collaborations In the fast-paced world of fashion and automotive industries, collaboration is the name of the game. The recent trend of fashion-carmaker partnerships has taken the market by storm, with brands like Rimowa and Porsche joining forces to create innovative products that appeal to a younger, more aspirational consumer base. […]
‘Functional Luxury’: How Rimowa Keeps Growing in a Downturn
In a challenging luxury market, Rimowa, the German luggage manufacturer owned by LVMH, is successfully finding its footing. According to CEO Hugues Bonnet-Masimbert, the travel industry may not return to its pre-pandemic levels, but that is not a setback for the brand. Interestingly, Rimowa’s sales have surged nearly fourfold over the past five years, with […]