Tag: FunctionalLuxury Rimowa LuxuryMarket Innovation

‘Functional Luxury’: How Rimowa Keeps Growing in a Downturn

In a challenging luxury market, Rimowa, the German luggage manufacturer owned by LVMH, is successfully finding its footing. According to CEO Hugues Bonnet-Masimbert, the travel industry may not return to its pre-pandemic levels, but that is not a setback for the brand. Interestingly, Rimowa’s sales have surged nearly fourfold over the past five years, with […]

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