Arsenal Partners With Labrum London on 2024/25 Away Kit In a groundbreaking move, Arsenal Football Club has announced its partnership with Labrum London to design their away kit for the upcoming 2024/25 season. This collaboration marks a significant milestone in the world of football as Labrum founder Foday Dumbuya becomes the first independent designer to […]
Can a Football Club Become a Luxury Brand?
Can a Football Club Become a Luxury Brand? Paris Saint-Germain (PSG), the French footballing giant, has been making waves beyond the football pitch. The recent opening of its flagship store in New York marks a significant step in the club’s ambition to transcend the realm of sports and establish itself as a luxury brand. This […]