Peloton Revamps Strategy with New Hardware and AI Product Launch The fitness industry has witnessed a significant transformation in recent years, with more individuals prioritizing health and wellness in their daily routines. Peloton, a New York-based fitness company, emerged as a frontrunner in the market, offering interactive workout experiences through its connected fitness equipment. However, […]
Ty Haney Is Back at the Helm of Outdoor Voices
Ty Haney Is Back at the Helm of Outdoor Voices After five years of being away from the activewear label she founded in 2013, Ty Haney is making a triumphant return to Outdoor Voices. This move comes after Haney played a pivotal role in spearheading the brand’s rebrand earlier this year. Her re-entry into the […]
Nike Launches New Fitness Brand With Kim Kardashian’s Skims
Nike Partners with Kim Kardashian’s Skims to Launch New Fitness Brand Nike, a global leader in athletic apparel, has recently joined forces with Kim Kardashian’s highly successful brand, Skims, to introduce a groundbreaking line of fitness wear designed specifically for women. This collaboration marks a significant milestone in the fashion and fitness industries, as two […]
Equinox Is Trying to Make Health the Ultimate Status Symbol
Equinox Is Trying to Make Health the Ultimate Status Symbol In the realm of luxury and status symbols, health is swiftly taking center stage. What was once a mere gym chain has now blossomed into a comprehensive wellness brand that caters to those who spare no expense in the pursuit of optimal health. The driving […]