In a bold move to expand its brand ethos beyond fashion, Cult Gaia is venturing into the beauty industry with the launch of its first fragrance line. Known primarily for its unique womenswear and sculptural bags, the brand is introducing three distinct scents, each priced at $228 for a 50 mL arch-shaped bottle. This step […]
To Restart Growth, Molton Brown Bets on Fine Fragrance
In an ambitious move to redefine its identity and spur growth, Molton Brown, the iconic British bath and body brand, is shifting its focus toward the increasingly lucrative fine fragrance market. Since its foray into fragrance in 2019, the brand has endeavored to broaden its appeal, but its recent initiative, dubbed “Artists of Note,” marks […]