The Debrief: Is Nike Finally Winning With Women? When it comes to the world of athletics and sportswear, Nike has long been a dominant force. However, there has been a lingering question of whether the brand truly resonates with female athletes and consumers. This year, Nike seems to be making significant strides in addressing this […]
Op-Ed | How Female Athletes Are Shaping the Future of Business
Op-Ed | How Female Athletes Are Shaping the Future of Business In a recent op-ed penned for The Business of Beauty, Maria Sharapova, a five-time Grand Slam champion, reflects on the pivotal role that brand partnerships have played in shaping her career. Beyond her exceptional achievements on the tennis court, Sharapova’s strategic collaborations with leading […]