Gap Inc. and Athleta Invest $1 Million in Footwear and Apparel Start-up Saysh Gap Inc. and its subsidiary Athleta have made a strategic move by investing $1 million in the emerging footwear and apparel start-up Saysh. This investment showcases Gap Inc.’s commitment to staying at the forefront of innovation and aligning with brands that are […]
Beneath the Surface of Women’s World Cup Marketing
Beneath the Surface of Women’s World Cup Marketing The Women’s World Cup serves as a powerful platform not only for showcasing top-tier athleticism but also for brands to align themselves with the values of female empowerment and equality. Companies like Nike and Adidas have been quick to recognize the immense growth opportunities presented by women’s […]
The Debrief | Is Nike Finally Winning With Women?
The Debrief: Is Nike Finally Winning With Women? When it comes to the world of athletics and sportswear, Nike has long been a dominant force. However, there has been a lingering question of whether the brand truly resonates with female athletes and consumers. This year, Nike seems to be making significant strides in addressing this […]
Op-Ed | How Female Athletes Are Shaping the Future of Business
Op-Ed | How Female Athletes Are Shaping the Future of Business In a recent op-ed penned for The Business of Beauty, Maria Sharapova, a five-time Grand Slam champion, reflects on the pivotal role that brand partnerships have played in shaping her career. Beyond her exceptional achievements on the tennis court, Sharapova’s strategic collaborations with leading […]