The premiere of the much-anticipated film “Wicked” has ignited a marketing frenzy, echoing the success that the “Barbie” movie unleashed last year. Brands across the fashion and beauty sectors are seizing this pop culture moment, rolling out collaborations and collections that capitalize on the film’s vibrant themes and star power. At the heart of this […]
Tag: #fashionmarketing #popculture #Wicked #Barbie #brandingstrategy
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