Tag: #fashionmarketing #popculture #Wicked #Barbie #brandingstrategy

RBI to introduce secure domain names to combat digital payment fraud

RBI to Introduce Secure Domain Names to Combat Digital Payment Fraud The Reserve Bank of India (RBI) is set to implement a groundbreaking initiative to enhance the security of digital payments in the country. In a bid to combat the rising threat of online payment fraud, the RBI will introduce secure domain names, managed by […]

With ‘Wicked,’ Fashion Tests the Limits of the ‘Barbie’ Model

The premiere of the much-anticipated film “Wicked” has ignited a marketing frenzy, echoing the success that the “Barbie” movie unleashed last year. Brands across the fashion and beauty sectors are seizing this pop culture moment, rolling out collaborations and collections that capitalize on the film’s vibrant themes and star power. At the heart of this […]

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