Nike Partners with Kim Kardashian’s Skims to Launch New Fitness Brand Nike, a global leader in athletic apparel, has recently joined forces with Kim Kardashian’s highly successful brand, Skims, to introduce a groundbreaking line of fitness wear designed specifically for women. This collaboration marks a significant milestone in the fashion and fitness industries, as two […]
Why Can’t Fashion Fix its Links to Forced Labour?
Fashion’s Struggle with Forced Labour: The Case of Patagonia, Nike, and Lululemon For years, fashion brands have grappled with the dark reality of forced labor within their supply chains. Companies like Patagonia, Nike, and Lululemon have made significant efforts to tackle this issue head-on, particularly in key fabric suppliers in Taiwan. Despite their ongoing initiatives, […]
Deckers Outdoor Raises Annual Net Sales Target for Second Time on Robust Demand
Deckers Outdoor Raises Annual Net Sales Target for Second Time on Robust Demand Deckers Outdoor Corp, the parent company of popular footwear brands like UGG and Hoka One One, has recently announced an upward revision of its annual net sales target for the second time this year. This decision comes on the heels of robust […]
The Debrief | The Evolving Art of Brand Collaborations
The Debrief | The Evolving Art of Brand Collaborations In today’s competitive market, brands are constantly seeking new ways to capture the attention of consumers who are becoming increasingly savvy. One strategy that has proven to be successful in cutting through the noise is brand collaborations. This week’s Debrief explores the current state of collaborations, […]
The Best of BoF 2024: Fashion’s Obsession Reaches Fever Pitch
As 2024 draws to a close, the sneaker and sportswear industries have endured a tumultuous year characterized by significant challenges and striking transformations. Leading the charge, Nike, the once-unquestioned titan of this domain, encountered a sharp decline in sales and brand fervor, ultimately resulting in the ousting of CEO John Donahoe. The upheaval at Nike […]
This Week: Nike’s Elliott Hill Takes the Stage
Elliott Hill’s recent appointment as Nike’s chief executive officer was met with immense optimism within the company, yet details regarding his strategic plan for revolutionizing the brand remain scant. As Nike prepares to announce its third-quarter earnings, there is a palpable sense of anticipation about how Hill intends to steer the iconic sportswear giant back […]
Fashion’s Innovation Dilemma
In recent developments within the fashion industry, the shuttering of Nike-owned RTFKT, a virtual sneaker brand, has sparked discussions about the perilous balance brands must navigate between innovation and practicality. This situation illustrates the broader issue that many companies face when striving to position themselves as leaders in innovation: act hastily and risk detrimental outcomes, […]