Where Does Nike Go From Here? With pressure mounting on CEO John Donahoe, the sportswear giant’s precise turnaround plan remains unclear. But the rehiring of Nike veteran Tom Peddie this week offered more clues on the brand’s direction. Nike, a company synonymous with innovation and success, has faced its fair share of challenges in recent […]
Can Nike Turn the Forgotten Jordan 2 Into the Next Hype Sneaker?
Can Nike Turn the Forgotten Jordan 2 Into the Next Hype Sneaker? Nike, the powerhouse in the sportswear industry, is always on the lookout for the next big thing in sneakers. With the iconic Dunk gradually fading from the spotlight, Nike has set its sights on reviving a classic silhouette to capture the attention of […]
The Debate Over Nike’s CEO Bursts Into the Open
The Debate Over Nike’s CEO Bursts Into the Open Speculation about the chief executive’s future is now happening in the open public as pressure grows on Nike’s management to enact a turnaround — and do it sooner than later. The global sportswear giant, Nike, known for its innovative products and iconic marketing campaigns, is currently […]
Nike CEO John Donahoe to Step Down
Nike CEO John Donahoe to Step Down Nike, the iconic sportswear giant, is undergoing a significant leadership change as CEO John Donahoe steps down. Donahoe, who took the helm in January 2020, has faced challenges during his tenure, and now will be succeeded by Elliott Hill, a seasoned veteran of the company. Hill, who retired […]
How Puma Became a Rare Wholesale Success Story
How Puma Found Success in Multi-Brand Retail and Became a Rare Wholesale Success Story In the competitive world of sportswear, standing out from the crowd is no easy feat. For years, Puma, the German sportswear maker, struggled to find its unique identity among giants like Nike and Adidas. However, in a surprising turn of events, […]
Inside Nike’s Big Marketing Vibe Shift
Inside Nike’s Big Marketing Vibe Shift Nike, the global sportswear giant, is undergoing a significant transformation in its marketing approach. The return of company veteran Nicole Hubbard Graham as Chief Marketing Officer (CMO) marks a pivotal moment in the brand’s journey to reclaim its marketing glory. Paired with the launch of the ‘Winning Isn’t for […]
Nike’s Complex Relationship With Wholesale, Explained
Nike’s Evolving Distribution Strategy: A Closer Look at the Brand’s Relationship With Wholesale Nike, the iconic sportswear giant, has been making waves in the industry once again with its strategic shift towards third-party retail. This move comes six years after the company initially announced a pivot towards direct-to-consumer channels, signaling a complex and evolving relationship […]
Hyper Growth Is Over for Sneakers. What’s Next?
Hyper Growth Is Over for Sneakers. What’s Next? In the last decade, the sneaker industry experienced an unprecedented boom, with giants like Adidas and Nike leading the charge. Sneaker culture became mainstream, and limited edition releases would sell out within minutes, creating a frenzy among collectors and enthusiasts. However, as with any trend, the hype […]
Nike Sues Lululemon Over Alleged Patent Infringements
Nike Sues Lululemon Over Alleged Patent Infringements Nike, the activewear giant, has taken legal action against Lululemon, the Canadian sportswear brand, in a recent development that has sent shockwaves through the athletic apparel industry. The lawsuit, filed on Monday, accuses Lululemon of infringing on Nike’s patents related to textile and other design elements in a […]
The Debrief Podcast | How Nike Ran Off Course
The Debrief Podcast: Analyzing Nike’s Recent Struggles and Road to Recovery In a recent episode of The Debrief podcast, senior correspondent Sheena Butler-Young and executive editor Brian Baskin were joined by BoF sports correspondent Daniel-Yaw Miller to delve into the recent challenges faced by sportswear giant Nike. The discussion centered around the various factors that […]