Nike Ends Relationship With Kyrie Irving Nike, the global sportswear giant, has made a bold decision to sever ties with NBA star Kyrie Irving. This move comes after the brand suspended Irving on November 4th, following the player’s sharing of a link to a film containing anti-semitic views. What set the stage for the termination […]
Tiger Woods and Nike End Partnership After 27 Years
Tiger Woods and Nike End Partnership After 27 Years After an impressive and enduring 27-year partnership, Tiger Woods announced the end of his sponsorship deal with sports giant Nike. The golf legend took to Instagram on Monday to share the news, marking the conclusion of one of the most iconic athlete-brand relationships in sports history. […]
Pressure Eases on Nike, But Problems Remain
Pressure Eases on Nike, But Problems Remain In the world of sportswear, few brands carry the same level of recognition and prestige as Nike. From iconic swoosh logo to the slogan “Just Do It,” Nike has solidified its place as a powerhouse in the industry. However, like any company, Nike is not immune to challenges. […]
How to Master the Art of ‘Trash Talk’ Marketing
Mastering the Art of ‘Trash Talk’ Marketing: How Sportswear Brands are Leading the Way In the world of sports, trash talk is a time-honored tradition. From the NBA Finals to the Super Bowl, athletes and fans alike revel in the competitive banter that comes with the territory. However, in recent years, this playful exchange has […]
Nike’s Declining Brand Heat, in Five Charts
Nike’s Declining Brand Heat: Analyzing the Impact in Five Charts Nike, the global sportswear giant, has long been a powerhouse in the industry, setting trends and driving cultural conversations with its innovative designs and marketing strategies. However, recent data trends suggest that the brand’s once red-hot status may be cooling off. In particular, Nike’s hottest […]
For Retailers, US-Vietnam Trade Deal Leaves Questions
For Retailers, US-Vietnam Trade Deal Leaves Questions The recent implementation of new US tariffs on Vietnamese imports has sent shockwaves through the retail industry, leaving sportswear and clothing giants like Nike and Adidas grappling with uncertainty. The trade deal between the United States and Vietnam, once seen as a beacon of hope for affordable manufacturing […]
How Sports Partnerships Are Making Fashion’s Waste Problem Worse
Sports Partnerships: The Dark Side of Fashion’s Waste Crisis In the realm of sports, partnerships with major brands like Nike and Adidas have long been coveted by teams and athletes alike. The allure of donning the latest cutting-edge gear and apparel is not only a matter of performance but also a statement of status and […]
What a Winning Strategy Looks Like in Today’s Sneaker Market
The Winning Strategy in Today’s Sneaker Market: A Closer Look at Nike and On In the ever-competitive world of sneakers, two brands have managed to rise above the rest and claim the top spots in the market. Nike and On have become the powerhouses of the sneaker industry, and their success can be attributed to […]
A Memo to Elliott Hill on His First Day at Nike
A Guide for Elliott Hill: Navigating Nike’s Turnaround Journey Elliott Hill, the newly appointed CEO of Nike, steps into his role amidst high expectations and a monumental task ahead of him. The sportswear giant is at a crucial juncture, requiring a strategic overhaul to regain its market dominance and reshape its future trajectory. As Hill […]
Nike’s Latest Sports Headache, Explained
Nike’s Latest Sports Headache: FC Barcelona Considers In-House Approach In the fast-paced and highly competitive world of sports partnerships, even the most established relationships can hit a rough patch. Recently, global sportswear giant Nike found itself in a bit of a bind as FC Barcelona, one of its long-standing partners, hinted at the possibility of […]