Nike CEO John Donahoe to Step Down Nike, the iconic sportswear giant, is undergoing a significant leadership change as CEO John Donahoe steps down. Donahoe, who took the helm in January 2020, has faced challenges during his tenure, and now will be succeeded by Elliott Hill, a seasoned veteran of the company. Hill, who retired […]
How Puma Became a Rare Wholesale Success Story
How Puma Found Success in Multi-Brand Retail and Became a Rare Wholesale Success Story In the competitive world of sportswear, standing out from the crowd is no easy feat. For years, Puma, the German sportswear maker, struggled to find its unique identity among giants like Nike and Adidas. However, in a surprising turn of events, […]
Inside Nike’s Big Marketing Vibe Shift
Inside Nike’s Big Marketing Vibe Shift Nike, the global sportswear giant, is undergoing a significant transformation in its marketing approach. The return of company veteran Nicole Hubbard Graham as Chief Marketing Officer (CMO) marks a pivotal moment in the brand’s journey to reclaim its marketing glory. Paired with the launch of the ‘Winning Isn’t for […]
Nike’s Complex Relationship With Wholesale, Explained
Nike’s Evolving Distribution Strategy: A Closer Look at the Brand’s Relationship With Wholesale Nike, the iconic sportswear giant, has been making waves in the industry once again with its strategic shift towards third-party retail. This move comes six years after the company initially announced a pivot towards direct-to-consumer channels, signaling a complex and evolving relationship […]
Hyper Growth Is Over for Sneakers. What’s Next?
Hyper Growth Is Over for Sneakers. What’s Next? In the last decade, the sneaker industry experienced an unprecedented boom, with giants like Adidas and Nike leading the charge. Sneaker culture became mainstream, and limited edition releases would sell out within minutes, creating a frenzy among collectors and enthusiasts. However, as with any trend, the hype […]
Nike Sues Lululemon Over Alleged Patent Infringements
Nike Sues Lululemon Over Alleged Patent Infringements Nike, the activewear giant, has taken legal action against Lululemon, the Canadian sportswear brand, in a recent development that has sent shockwaves through the athletic apparel industry. The lawsuit, filed on Monday, accuses Lululemon of infringing on Nike’s patents related to textile and other design elements in a […]
The Debrief Podcast | How Nike Ran Off Course
The Debrief Podcast: Analyzing Nike’s Recent Struggles and Road to Recovery In a recent episode of The Debrief podcast, senior correspondent Sheena Butler-Young and executive editor Brian Baskin were joined by BoF sports correspondent Daniel-Yaw Miller to delve into the recent challenges faced by sportswear giant Nike. The discussion centered around the various factors that […]
How Nike Ran Off Course
How Nike Lost Its Stride: A Look at the Factors Behind the Brand’s Recent Slump Nike, the iconic sportswear giant, is currently facing its toughest challenge in over a decade. While its competitors are thriving and setting new trends in the industry, Nike seems to have lost its stride. The brand that was once synonymous […]
Worldview | Iran’s Fashion Retailers Still Reeling from War
Iran’s Fashion Retailers Still Reeling from War In the ever-changing landscape of global fashion markets, Iran’s fashion retailers are facing significant challenges in the aftermath of the war. Despite the country’s rich history and vibrant culture, the fashion industry in Iran has been struggling to recover from the impact of the conflict. Retailers are grappling […]
Nike Fourth-Quarter Sales Fall by Less Than Expected
Nike Fourth-Quarter Sales Fall by Less Than Expected Nike, the global sportswear giant, recently announced that its fourth-quarter sales fell by less than expected. Despite the decline, CEO Elliott Hill expressed optimism, stating that the company is making progress in its turnaround effort. However, he also acknowledged that a full return to growth will require […]