In recent developments within the fashion industry, the shuttering of Nike-owned RTFKT, a virtual sneaker brand, has sparked discussions about the perilous balance brands must navigate between innovation and practicality. This situation illustrates the broader issue that many companies face when striving to position themselves as leaders in innovation: act hastily and risk detrimental outcomes, […]
Tag: #FashionInnovation #NikeRTFKT #Web3Transition #FashionTech #DigitalOwnership
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