As 2024 draws to a close, the sneaker and sportswear industries have endured a tumultuous year characterized by significant challenges and striking transformations. Leading the charge, Nike, the once-unquestioned titan of this domain, encountered a sharp decline in sales and brand fervor, ultimately resulting in the ousting of CEO John Donahoe. The upheaval at Nike […]
This Week: Nike’s Elliott Hill Takes the Stage
Elliott Hill’s recent appointment as Nike’s chief executive officer was met with immense optimism within the company, yet details regarding his strategic plan for revolutionizing the brand remain scant. As Nike prepares to announce its third-quarter earnings, there is a palpable sense of anticipation about how Hill intends to steer the iconic sportswear giant back […]
Fashion’s Innovation Dilemma
In recent developments within the fashion industry, the shuttering of Nike-owned RTFKT, a virtual sneaker brand, has sparked discussions about the perilous balance brands must navigate between innovation and practicality. This situation illustrates the broader issue that many companies face when striving to position themselves as leaders in innovation: act hastily and risk detrimental outcomes, […]