The Kicks You Wear: Did Nike Lose the Youth? Data from a new survey reveals a surprising shift in the realm of back-to-school fashion – Nike, the long-reigning champion of athletic footwear and apparel, seems to be facing a new challenge. For years, the iconic swoosh has been synonymous with youth culture, setting trends and […]
Nike Cuts Corporate Staffers Amid Realignment
Nike Cuts Corporate Staffers Amid Realignment Nike, the global sportswear giant, is making headlines once again with its recent decision to cut corporate staffers as part of a realignment strategy. The layoffs, which are said to impact less than 1 percent of the company’s corporate team, come as part of a broader restructuring effort led […]
The Kicks You Wear: Which Brand Will Win the US Open?
The Kicks You Wear: Which Brand Will Win the US Open? As the US Open approaches, the world of tennis is not just about fierce competition on the court, but also a battleground for sports brands vying for the top spot in the sneaker game. From Nike to Adidas, all the major players are gearing […]
This Week: Fashion Is Everywhere at the US Open
Fashion enthusiasts and tennis fans alike have found themselves in awe this week as the US Open serves up a double fault of style and sport. The intersection of fashion and tennis is nothing new, with athletes often making headlines for their on-court attire. However, this year’s tournament has taken the fashion game to a […]
Nike Eyes China Growth, With Outdoor Sports Revamp at the Centre
Nike’s Strategic Move: Revamping Outdoor Sports for Growth in China Nike, the iconic American sportswear maker, is setting its sights on a strategic growth opportunity in China by revamping its outdoor sports segment. The company has recognized the immense potential in the outdoor recreation market, which has experienced a significant surge in popularity since the […]
Nike Alum Maggie Gauger Is Athleta’s New CEO
Nike Alum Maggie Gauger Is Athleta’s New CEO Athleta, the Gap Inc.-owned activewear brand, is set to welcome a new leader at its helm. Maggie Gauger, a seasoned professional and former Nike executive, will be stepping into the role of CEO. This announcement comes as Chris Blakeslee, who has been in the position for two […]
The Most Desirable Fashion Companies to Work For in 2025
The Most Desirable Fashion Companies to Work For in 2025 As the fashion industry continues to evolve, attracting and retaining top talent has become more crucial than ever. In a recent survey conducted by BoF Careers, over 1,000 fashion professionals from around the world were asked to name the companies they would most like to […]
Sneaker Resale Isn’t the Business It Used To Be
Sneaker Resale Isn’t the Business It Used To Be Sneaker resale, once a booming industry with skyrocketing premiums and high demand, is now facing a significant downturn. The top brands in footwear, such as Nike, Adidas, and Jordan, have all experienced a decrease in resale value, leaving resellers in a challenging position. This shift has […]
Nigeria’s Homecoming Festival Partners with Nike and Stüssy
Nigeria’s Homecoming Festival Teams Up with Nike and Stüssy Nigeria’s Homecoming Festival, an annual celebration of streetwear, music, and art in Lagos, is gearing up for an exciting collaboration with global powerhouse brands Nike and Stüssy. This partnership will see the creation of exclusive capsule collections and merchandise for the upcoming edition of the festival, […]
Martine Rose on Fashion’s Football Obsession
Martine Rose Scores Big with Nike Collaboration for US Women’s National Soccer Team Martine Rose, the renowned cult designer, has recently made waves in the fashion industry with her sellout collaboration with Nike for the US women’s national soccer team. This groundbreaking partnership not only showcases Rose’s innovative designs but also highlights the increasing intersection […]