The Legacy of Benoît Pagotto: Co-Founder of RTFKT, the Virtual Fashion Platform Benoît Pagotto, the visionary co-founder of RTFKT, a virtual fashion platform later acquired by Nike, has left a lasting impact on the intersection of fashion and technology. His recent passing earlier this month has deeply saddened friends, associates, and the tech community at […]
Can Sports Brands Turn Hypebeasts Into Athletes?
Can Sports Brands Turn Hypebeasts Into Athletes? In a world where fashion and sports are no longer mutually exclusive, sportswear brands are presented with a unique opportunity to bridge the gap between hypebeasts and athletes. The lines between these two consumer groups have become increasingly blurred, paving the way for innovative strategies that cater to […]
The Kicks You Wear: Nike Is Challenging Its Challengers
The Kicks You Wear: Nike Is Challenging Its Challengers Nike, the global sportswear giant, has always been a powerhouse in the industry, but in recent years, it seemed to have taken a back seat to some of its competitors. However, for the first time in a long time, Nike is stepping back into the limelight […]
Nike’s Comeback Finally Takes Shape
Nike’s Comeback Finally Takes Shape After a period of uncertainty and challenges, sportswear giant Nike seems to be on the path to reclaiming its former glory. The company’s latest earnings results have sparked optimism among investors and fans alike, signaling a clear sign of progress in its long-awaited comeback journey. While there is still much […]
The Kicks You Wear: Virgil Abloh’s Legacy Continues
The Kicks You Wear: Virgil Abloh’s Legacy Continues At Paris Fashion Week, sneaker enthusiasts and fashion aficionados were treated to a surprise unveiling of new Virgil Abloh Archive sneakers, reigniting the conversation around the late designer’s enduring legacy. The emergence of these previously unseen kicks has sparked speculation about what could be next in the […]
Virgil Abloh ‘World’s Fair’ Kicks Off in Paris
Virgil Abloh ‘World’s Fair’ Kicks Off in Paris The global creative community is once again in mourning after the untimely passing of the iconic Virgil Abloh, a visionary who left an indelible mark on the world of fashion, design, and culture. However, in true Abloh fashion, his legacy lives on through a groundbreaking event that […]
Nike Marketing Plans in Focus Ahead of Crucial Year for Sports Events
Nike’s Strategic Marketing Plans Take Center Stage as Sports Events Loom Large As Nike gears up to unveil its financial results on Tuesday, all eyes are on the athletic juggernaut’s marketing strategies for the upcoming year. With pivotal sports events like the World Cup on the horizon, investors are eagerly awaiting insights into how the […]
This Week: Are Investors Buying Nike’s New Narrative?
Investors have long been captivated by Nike’s journey from a struggling brand to a powerful force in the athletic apparel market. This week, all eyes are on the sneaker giant as it prepares to report its latest financial results. The narrative has shifted from the brand’s turnaround story to tangible results, leaving investors eager to […]
The Kicks You Wear: The Hard Part for NikeSkims Begins Now
The Kicks You Wear: The Hard Part for NikeSkims Begins Now Nike and Skims are two powerhouse brands in their respective industries. Nike, a global leader in athletic footwear and apparel, has a long-standing reputation for innovation and performance. Skims, founded by reality TV star Kim Kardashian, quickly became a household name in the world […]
Britain’s JD Sports Says Nike ‘Doing All the Right Things’ to Lift Sales
Britain’s JD Sports Thrives on Nike Partnership, Boosting Sales In the dynamic world of retail, where trends come and go at the blink of an eye, forging strong partnerships with leading brands can be the key to success. JD Sports, a prominent player in the British sportswear market, seems to have cracked the code by […]