The Debrief: Is Nike Finally Winning With Women? When it comes to the world of athletics and sportswear, Nike has long been a dominant force. However, there has been a lingering question of whether the brand truly resonates with female athletes and consumers. This year, Nike seems to be making significant strides in addressing this […]
FIFA launches its own blockchain for Web3 expansion
FIFA Launches Its Own Blockchain for Web3 Expansion In a groundbreaking move that is set to revolutionize the world of sports and digital innovation, FIFA has recently announced the launch of its very own blockchain. This new technology is not only aimed at enhancing FIFA’s operations but also marks a significant step towards the organization’s […]
Is Nike Finally Winning With Women?
Is Nike Finally Winning With Women? Nike, the global sportswear giant, has long been a dominant force in the industry, but its success with women has not always been as prominent as its success with men. However, with recent bold marketing strategies, a revamped leadership team led by new brand president Amy Montagne, and the […]
Nike CEO Finishes C-Suite Makeover With McDonald’s Executive
Nike CEO Finishes C-Suite Makeover With McDonald’s Executive In a strategic move to bolster its leadership team, Nike’s CEO Elliott Hill has recently appointed Michael Gonda, a seasoned executive from McDonald’s, to spearhead the communications department. This decision comes as part of the ongoing turnaround efforts for the renowned sportswear brand, as reported by Bloomberg. […]
Nike’s Longtime Design and Innovation Boss John Hoke to Retire
Nike’s Longtime Design and Innovation Boss John Hoke to Retire After a remarkable journey shaping Nike’s design and innovation landscape, John Hoke, the chief innovation officer, is set to retire in October. Hoke’s legacy at Nike spans over 30 years, during which he played a pivotal role in driving the company’s creative direction and pushing […]
Crypto-Luxury Brand 9dcc Is Shutting Down
Crypto-Luxury Brand 9dcc Is Shutting Down The world of luxury and cryptocurrency has collided in recent years, with brands like 9dcc paving the way for a new era of opulence and exclusivity. However, the once-promising brand has announced its decision to shut down, citing headwinds in web3 and softness in the luxury market. This announcement […]
Indigenous Designers Are Driving Brands to Collaborate, Not Appropriate
Indigenous Designers Are Driving Brands to Collaborate, Not Appropriate The fashion industry has a long history of appropriating Native art and traditions, often without giving credit to the communities from which they are derived. However, there is a shift happening as more brands are recognizing the importance of ethical collaboration with Indigenous designers. This change […]
Adidas, Puma Expected to Hike Sportswear Prices Following Nike as US Tariffs Hit
Adidas and Puma Gear Up to Follow Nike’s Lead in Sportswear Price Hikes In the wake of Nike’s recent announcement regarding the increase in prices due to the impact of US tariffs, competitors Adidas and Puma are now poised to make similar moves. The sporting goods industry has been closely watching Nike’s bold decision, with […]
Change Is Coming to the Sneaker Retail Landscape
Change Is Coming to the Sneaker Retail Landscape In a move that is set to shake up the sneaker retail industry, Dick’s Sporting Goods has made a bold acquisition by taking over Foot Locker. This strategic maneuver is poised to have far-reaching impacts, not only on these two retail giants but also on the broader […]
BoF Masterclass | How Brands Build Genuine Communities
BoF Masterclass | How Brands Build Genuine Communities In the ever-evolving landscape of business and marketing, one thing remains constant: the power of community. Building a genuine and engaged community around a brand is not only a smart business move but also a way to create lasting relationships with customers. This concept is at the […]