Britain’s JD Sports Thrives on Nike Partnership, Boosting Sales In the dynamic world of retail, where trends come and go at the blink of an eye, forging strong partnerships with leading brands can be the key to success. JD Sports, a prominent player in the British sportswear market, seems to have cracked the code by […]
The Kicks You Wear: Not So Fast on a Puma and Adidas Reunion
The Kicks You Wear: Not So Fast on a Puma and Adidas Reunion Speculation about a potential reunion between the two legacy German footwear brands ran wild this week, but it might not be as brilliant an idea as it sounds. The rivalry between Puma and Adidas dates back to the aftermath of World War […]
The Kicks You Wear: Why Tom Sachs’ Controversy Didn’t Ruin the Mars Yard 3.0
The Kicks You Wear: Why Tom Sachs’ Controversy Didn’t Ruin the Mars Yard 3.0 In the world of sneakers, few names carry as much weight as Tom Sachs. Known for his boundary-pushing designs and collaborations with Nike, Sachs is a true innovator in the industry. However, his latest release, the Mars Yard 3.0, was not […]
Refashioned: Nike’s Sustainability Reset
Refashioned: Nike’s Sustainability Reset In the realm of sustainability, the fashion and sportswear industries have been under increasing scrutiny for their environmental impact. One major player in this arena, Nike, has recently taken a significant step in resetting its approach to sustainability. The sportswear giant, known for its flashy marketing campaigns and high-profile sponsorships, has […]
Nike’s Chief Sustainability Officer Departs
Nike’s Chief Sustainability Officer Departs Nike, a leading name in the sportswear industry, is undergoing a significant change as Jaycee Pribulsky, the Chief Sustainability Officer, bids farewell to the company after less than two years in the role. Her departure comes at a crucial juncture for the sportswear giant, as it navigates through a period […]
The Kicks You Wear: Kith Dives Deeper Into Luxury
The Kicks You Wear: Kith Dives Deeper Into Luxury Nike and StockX’s years-long legal battle has finally come to a close. This development in the sneaker industry comes at a time when the intersection of fashion, technology, and luxury is more prevalent than ever. One brand that has been making waves in this space is […]
Nike’s Female Basketball Stars Are Outshining Their Male Counterparts
Nike’s Female Basketball Stars Are Outshining Their Male Counterparts When it comes to the world of basketball, the spotlight has often been on male players, with their dunks, crossovers, and three-pointers captivating audiences around the globe. However, in recent years, a shift has been occurring, one where female basketball stars are not only stepping into […]
The Kicks You Wear: Nike and StockX Bury the Beef
The Kicks You Wear: Nike and StockX Bury the Beef Nike and StockX’s years-long legal battle has finally come to a close. The clash between the sportswear giant and the sneaker resale platform had been a topic of much discussion within the sneakerhead community, with both sides presenting arguments and counterarguments that kept enthusiasts on […]
Nike Settles Lawsuit Against StockX Over NFTs, Counterfeiting
Nike Settles Lawsuit Against StockX Over NFTs, Counterfeiting Nike, the renowned sportswear giant, has recently made headlines with the settlement of a trademark lawsuit against StockX, a popular online marketplace known for its authentication services and trading of sneakers. The resolution of this legal dispute, as documented in a filing in New York on Friday, […]
The Kicks You Wear: Did Nike Lose the Youth?
The Kicks You Wear: Did Nike Lose the Youth? Data from a new survey reveals a surprising shift in the realm of back-to-school fashion – Nike, the long-reigning champion of athletic footwear and apparel, seems to be facing a new challenge. For years, the iconic swoosh has been synonymous with youth culture, setting trends and […]