Nike Alum Maggie Gauger Is Athleta’s New CEO Athleta, the Gap Inc.-owned activewear brand, is set to welcome a new leader at its helm. Maggie Gauger, a seasoned professional and former Nike executive, will be stepping into the role of CEO. This announcement comes as Chris Blakeslee, who has been in the position for two […]
The Most Desirable Fashion Companies to Work For in 2025
The Most Desirable Fashion Companies to Work For in 2025 As the fashion industry continues to evolve, attracting and retaining top talent has become more crucial than ever. In a recent survey conducted by BoF Careers, over 1,000 fashion professionals from around the world were asked to name the companies they would most like to […]
Sneaker Resale Isn’t the Business It Used To Be
Sneaker Resale Isn’t the Business It Used To Be Sneaker resale, once a booming industry with skyrocketing premiums and high demand, is now facing a significant downturn. The top brands in footwear, such as Nike, Adidas, and Jordan, have all experienced a decrease in resale value, leaving resellers in a challenging position. This shift has […]
Nigeria’s Homecoming Festival Partners with Nike and Stüssy
Nigeria’s Homecoming Festival Teams Up with Nike and Stüssy Nigeria’s Homecoming Festival, an annual celebration of streetwear, music, and art in Lagos, is gearing up for an exciting collaboration with global powerhouse brands Nike and Stüssy. This partnership will see the creation of exclusive capsule collections and merchandise for the upcoming edition of the festival, […]
Martine Rose on Fashion’s Football Obsession
Martine Rose Scores Big with Nike Collaboration for US Women’s National Soccer Team Martine Rose, the renowned cult designer, has recently made waves in the fashion industry with her sellout collaboration with Nike for the US women’s national soccer team. This groundbreaking partnership not only showcases Rose’s innovative designs but also highlights the increasing intersection […]
Why Women’s Basketball Stars Are Finally Getting Big Sneaker Deals
Why Women’s Basketball Stars Are Finally Getting Big Sneaker Deals In recent years, the world of basketball has seen a significant shift in the endorsement landscape. While historically male players have dominated the sneaker deal market, there has been a noticeable change with women’s basketball stars stepping into the spotlight. Nike’s upcoming launch with WNBA […]
Nike Appoints Jared Carver as Converse CEO
Nike Appoints Jared Carver as Converse CEO In a strategic shift within its leadership team, Nike has recently announced the appointment of Jared Carver as the new Chief Executive Officer of Converse. This move comes as part of a broader restructuring effort within the sportswear giant, with Carver stepping into the role previously held by […]
Nike Ends Relationship With Kyrie Irving
Nike Ends Relationship With Kyrie Irving Nike, the global sportswear giant, has made a bold decision to sever ties with NBA star Kyrie Irving. This move comes after the brand suspended Irving on November 4th, following the player’s sharing of a link to a film containing anti-semitic views. What set the stage for the termination […]
Tiger Woods and Nike End Partnership After 27 Years
Tiger Woods and Nike End Partnership After 27 Years After an impressive and enduring 27-year partnership, Tiger Woods announced the end of his sponsorship deal with sports giant Nike. The golf legend took to Instagram on Monday to share the news, marking the conclusion of one of the most iconic athlete-brand relationships in sports history. […]
Pressure Eases on Nike, But Problems Remain
Pressure Eases on Nike, But Problems Remain In the world of sportswear, few brands carry the same level of recognition and prestige as Nike. From iconic swoosh logo to the slogan “Just Do It,” Nike has solidified its place as a powerhouse in the industry. However, like any company, Nike is not immune to challenges. […]