Salomon’s Super Bowl Surprise Salomon, the renowned outdoor and sporting goods brand, made a surprising and impactful appearance during the Super Bowl halftime show. Rihanna, the iconic singer and fashion trendsetter, donned Salomon’s “Cross Low” sneakers as a crucial element of her all-red ensemble for the highly anticipated performance. This moment not only solidified Rihanna’s […]
Fashion’s New PR Playbook for India
Fashion’s New PR Playbook for India In the ever-evolving world of fashion, publicists are constantly seeking innovative ways to capture the attention of consumers, especially in emerging markets like India. With a rapidly growing economy and a burgeoning middle class with a penchant for luxury goods, the Indian market presents a lucrative opportunity for fashion […]
Denim Enters Its ‘No Rules’ Era
Denim Enters Its ‘No Rules’ Era Denim, once a staple in every wardrobe, has undergone significant transformations over the years. From the Millennial craze for skinny jeans to Gen-Z’s love for ultra-baggy styles, denim trends have evolved and diversified, creating a fashion landscape where anything goes. The days of strict fashion rules dictating the do’s […]