The Secret Business of Dressing Korean Celebrities When we see our favorite K-pop stars strutting their stuff on stage or on the red carpet, we often assume that they are clad head to toe in designer duds from the biggest names in fashion. However, the reality behind the scenes is much more nuanced and intriguing. […]
Salomon’s Super Bowl Surprise
Salomon’s Super Bowl Surprise Salomon, the renowned outdoor and sporting goods brand, made a surprising and impactful appearance during the Super Bowl halftime show. Rihanna, the iconic singer and fashion trendsetter, donned Salomon’s “Cross Low” sneakers as a crucial element of her all-red ensemble for the highly anticipated performance. This moment not only solidified Rihanna’s […]
Fashion’s New PR Playbook for India
Fashion’s New PR Playbook for India In the ever-evolving world of fashion, publicists are constantly seeking innovative ways to capture the attention of consumers, especially in emerging markets like India. With a rapidly growing economy and a burgeoning middle class with a penchant for luxury goods, the Indian market presents a lucrative opportunity for fashion […]
Denim Enters Its ‘No Rules’ Era
Denim Enters Its ‘No Rules’ Era Denim, once a staple in every wardrobe, has undergone significant transformations over the years. From the Millennial craze for skinny jeans to Gen-Z’s love for ultra-baggy styles, denim trends have evolved and diversified, creating a fashion landscape where anything goes. The days of strict fashion rules dictating the do’s […]