Exclusive: Everlane’s New CEO Alfred Chang Discusses Ambitions In the realm of direct-to-consumer (DTC) brands, Everlane has carved out a niche for itself with its commitment to transparency, sustainability, and timeless style. As the company celebrates its 14th year in the industry, a new era has dawned with Alfred Chang taking the reins as CEO. […]
Why DTC Is Finally Investing in Brand Marketing
The Rise of Brand Marketing: How DTC Brands are Shifting Strategies Direct-to-consumer (DTC) brands have long been synonymous with aggressive social media advertising tactics to capture the attention of their target audience. From the likes of Rothy’s to Everlane, these digitally native companies have relied heavily on digital ads and influencer partnerships to drive sales […]
Everlane Hires Former Fear of God Executive as its New CEO
In a significant leadership shift, Everlane has appointed Alfred Chang as its new CEO, effective October 7. Chang, who previously held key positions at both Fear of God and PacSun, will step into the role after the departure of Andrea O’Donnell earlier this year. O’Donnell had successfully guided Everlane back to profitability during her tenure, […]