E.l.f. Beauty Announces $1 Price Hike, Citing Inflation and Tariffs E.l.f. Beauty, known for its affordable yet quality makeup products, has recently announced that it will be implementing a $1 price increase across its range of cosmetics starting in August. This decision comes as a response to the challenges posed by inflation and tariffs, which […]
E.l.f. Beauty Sued in Securities Claims Class-Action Lawsuit
E.l.f. Beauty Faces Securities Claims Class-Action Lawsuit Over Short-Seller Report E.l.f. Beauty, the popular cosmetics brand known for its affordable and trendy products, is currently in the midst of a legal battle. The company has been sued in a securities claims class-action lawsuit that alleges wrongdoing based on a November 2024 short-seller report. E.l.f. Beauty […]
E.l.f. Beauty Shares Crater as Weakening Cosmetics Demand Dents Annual Forecasts
E.l.f. Beauty Faces Setback as Demand Wanes, Investors React E.l.f. Beauty, a prominent player in the cosmetics industry, experienced a significant blow as its shares nosedived by more than 20 percent during after-hours trading on Thursday. The root cause of this abrupt decline? The company decided to slash its annual net sales and profit projections, […]