This September, an intimate roundtable co-hosted by BoF and TikTok brought together top executives from leading fashion brands, including LVMH, Calvin Klein, Tiffany & Co., and E.l.f. Beauty, to explore strategic approaches for succeeding on TikTok. As brands increasingly recognize the significance of engaging with a youthful, highly interactive audience, understanding TikTok’s unique dynamics is […]
Case Study | How to Create the Perfect E-Commerce Site
Creating a successful e-commerce site is a balancing act that requires brands to effectively tell their story while maximizing sales. Striking this balance can be challenging, as many brands often skew toward one area, either sacrificing storytelling for profit or inundating customers with rich graphics that result in a convoluted shopping experience. The Dual Mission […]