How Uniqlo Finally Won Over Gen-Z Uniqlo, the Japanese casual wear retailer, has been making waves in the fashion industry recently by successfully capturing the hearts of Gen-Z consumers. Known for its high-quality basics and timeless designs, Uniqlo has been able to pivot its strategy to appeal to a younger audience, thanks in part to […]
BoF Insights | The New Era of Fashion E-Commerce
BoF Insights | The New Era of Fashion E-Commerce In the fast-paced world of fashion e-commerce, meeting customer expectations and fostering loyalty are key to success. A recent report based on a survey of fashion shoppers in the UK, Germany, France, Italy, and Spain, in collaboration with Amazon Fashion & Sports in Europe, sheds light […]